Product Marketing Manager; Remote

We are seeking a strategic, data-driven, and growth-focused Product Marketing Manager to join a fully remote team and lead positioning, messaging, and go-to-market execution across key product lines. This role sits at the intersection of product, marketing, sales, and customer success
, translating product capabilities into compelling narratives that drive awareness, adoption, and revenue growth. As a Product Marketing Manager, you will own the full product marketing lifecycle-from market research and competitive intelligence to launch strategy, sales enablement, and performance optimization. You will play a critical role in shaping how the product is positioned in the market and how it contributes to pipeline generation and revenue acceleration.

This is a high-impact remote role ideal for professionals with experience in B2B SaaS, technology, or high-growth environments who thrive in cross-functional collaboration and outcome-driven execution.

• Develop clear, differentiated product positioning and value propositions
• Translate complex product features into benefit-driven messaging
• Create compelling narratives for target personas and buying committees
• Maintain messaging consistency across web, campaigns, sales enablement, and content
• Conduct customer interviews and market research to refine messaging

• Lead end-to-end go-to-market strategies for new product launches and feature releases
• Build launch plans including timelines, cross-functional coordination, and campaign assets
• Partner with demand generation to drive awareness and adoption
• Align product releases with marketing calendar and campaign strategy
• Ensure successful launch execution across digital channels

• Develop sales decks, one-pagers, battle cards, FAQs, and competitive positioning materials
• Train sales teams on messaging, positioning, and differentiation
• Support pipeline acceleration through targeted product campaigns
• Align messaging with buyer journey stages to increase conversion rates
• Monitor product adoption metrics and influence retention strategies

• Conduct ongoing competitive analysis and positioning assessments
• Identify market trends, emerging customer needs, and whitespace opportunities
• Develop win/loss analysis frameworks
• Provide insights to product and leadership teams
• Support pricing and packaging strategy development

• Define KPIs for product launches and campaigns
• Track pipeline influence, product adoption, and campaign performance
• Collaborate with marketing operations and Rev Ops on reporting dashboards
• Optimize messaging and positioning based on data insights
• Connect product marketing activities to MQLs, SQLs, and revenue impact

• Partner closely with Product Management to align roadmap and messaging
• Work with Demand Generation to amplify launches and drive pipeline
• Support Customer Success with onboarding and expansion messaging
• Collaborate with Content, Growth, and Digital Marketing teams
• Serve as the internal product messaging expert

• Clear, differentiated product positioning in the market
• Successful product launches with measurable pipeline impact
• Increased product adoption and revenue contribution
• Strong alignment between product, marketing, and sales teams
• Data-driven optimization of messaging and GTM strategy

• 3-7+ years of experience in Product Marketing, B2B Marketing, or Growth Marketing
• Experience in SaaS, enterprise software, or technology companies preferred
• Strong storytelling and messaging development skills
• Experience leading go-to-market strategies and product launches
• Analytical mindset with ability to connect marketing efforts to revenue outcomes
• Comfortable working cross-functionally in remote or distributed teams
• Excellent written and verbal communication skills

• Background in B2B SaaS or enterprise technology
• Experience with marketing automation, CRM, and analytics platforms
• Familiarity with customer journey mapping and lifecycle marketing
• Exposure to Revenue Operations…