Marketing Coordinator

Marketing Strategy and Campaign Support

Support the execution of overall corporate marketing strategies and objectives.

Assist with advertising plan and strategy implementation.

Participate in market research and compile findings to support campaign planning.

Assist in the development of external and internal communications strategies, associated plans, and key messages.

Track, record, and compile the results of marketing initiatives; support the VP of Marketing with recommendations and reporting.

Assist in identifying and testing emerging marketing and AI-enabled tools to improve research, productivity, and campaign execution.

Email Marketing, and Data Management

Assist with maintaining company contact databases in Salesforce and other platforms to support targeted marketing campaigns.

Support email marketing initiatives and campaigns using Constant Contact, Business Wire, or other subscribed tools, ensuring data accuracy, list segmentation, and performance tracking.

Assist with pulling data from marketing intelligence tools and compiling insights for the VP and team to support sales strategies and targeting.

Provide simple AI-assisted market insight summaries as directed, to help marketing and sales stay aligned on trends and customer needs.

Reporting, Budget, and Administrative Support

Assist in tracking the marketing budget and preparing reports as needed.

Create and process departmental expense reports.

Assist with monthly marketing performance reports for executive leadership.

Maintain and organize marketing files and shared drives.

Monitor and manage marketing-owned Outlook mailboxes, ensuring timely routing of actions and follow-ups.

Perform day-to-day administrative functions to support marketing operations.