Head of Digital Marketing

MET Marketing Recruitment provided pay range

This range is provided by MET Marketing Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

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This subscription‑led, consumer focused, digital healthcare business provides support and treatment to thousands of people across marginalised communities in the UK and globally. They've been established for over a decade and are now scaling at pace across the US, Europe, and Latin America. They're looking for a strategic, data‑driven, Head of Marketing to lead growth, take ownership of marketing strategy and delivery, and manage a high‑performing team of digital specialists.

In this role, you'll own both strategy and execution across all marketing channels – from paid social and SEO to CRM, content, and community engagement. You'll drive subscription growth, ensure every campaign delivers measurable ROI, and build a team that's aligned, accountable, and delivering results.

• Proven success driving growth in a direct‑to‑consumer (D2C), subscription‑led business and building monthly recurring revenue.
• 3+ years' experience leading a marketing function or department, with a strong track record in digital growth.
• Highly commercial mindset – you treat your remit like your own business, comfortable with targets and making investment decisions that drive profit and growth.
• Comfortable taking smart risks, testing bold ideas, and failing fast – knowing not everything will work, but every experiment should teach you something valuable.
• Fluent in key digital channels (SEO, paid media, CRM, CRO, content, social) and understand how they work together across the customer journey.
• Confident using tools like Google Analytics, Braze, and other reporting platforms to build clear dashboards and communicate performance.
• Decisive and performance‑focused, comfortable operating with high expectations – able to recognise strong performance, address gaps quickly, and make tough calls.
• Natural collaborator, comfortable working across remote teams, functions, cultures, and time zones.
• Ideally, experience working in regulated industries (healthcare, telemedicine, finance) where compliance and empathy are key.

• Partner with the Founder/Director and senior leadership to define marketing strategy that delivers subscription growth and commercial targets across all markets.
• Lead, coach, and coordinate a high‑performing team of digital specialists across paid social, SEO, CRM, content, design, and social/influencer marketing.
• Balance strategic leadership with hands‑on execution in key channels – stepping into the work where needed while keeping the team aligned and focused.
• Own marketing performance from reach through to leads and paid sign‑ups, ensuring every channel and campaign is accountable to clear, commercial KPIs.
• Define and refine the marketing operating model, ensuring each team member has the right dashboards, reporting cadence, and clarity on how they add value.
• Identify opportunities to "move the needle" – from new markets and audience segments to CRO and funnel optimisation – and build business cases for investment in tools and people.
• Oversee and integrate channel activity across SEO, paid media, CRM, CRO, content, and social so efforts compound.
• Work closely with data and analytics tools to create insight‑led dashboards that show weekly, monthly, and quarterly performance.
• Collaborate with operational teams to ensure all marketing activity is responsible, accurate, and aligned with organisational values and regulatory requirements.

This is a fully remote role, although there is a strong preference to being based in the UK.

• Fully remote working (UK‑based).
• Salary in the region of £70,000–£80,000, depending on experience. If you need stretch on this, please still apply and we can discuss what additional value you can bring.
• Opportunity to own marketing strategy and lead a team for a business operating on a global scale, driving real impact in a mission‑led organisation.
• A culture built on empathy,…