Head of Marketing

Head of Marketing (full time position but as a contractor)
About Us

Modern living creates constant challenges to our health, beauty and wellness. The knock-on effects of this busy, frenetic lifestyle trigger everything from poor sleep and bad skin to weight gain, anxiety and multiple chronic illnesses.

The solution? A natural healing system based on Chinese medicine that has been used by millions of people for thousands of years and offers a wealth of techniques to protect your health. The ground-breaking Hayo’u Method distills this remarkable holistic philosophy into easy, pleasurable techniques and products for the ultimate in self-care.

Hayo’u bridges the gap between ancient wisdom and modern living.

We are looking for an entrepreneurial Head of Marketing. This is a fantastic career opportunity for an experienced Marketeer to work with key stakeholders and help with future vision and expansion of the business. You will be responsible for managing and coordinating a growing marketing team, launching and running digital marketing campaigns, and driving B2C online sales.

This role is remote.

• Responsible for all aspects of marketing including brand management, full-funnel and media strategies, web site experience, partnering with our third-party agencies, online teams, CRM, promotions, traffic driving strategies, and other marketing-related activities.
• Ensure teams execute plans in timely manner. You will also be overseeing the marketing team.
• Rolling out campaigns, brand, and seasonal strategies online. Drive new ideas and strategies to retain, grow and/or acquire new customers.
• Leading media partnerships and relationships, including media planning, asset delivery, creative development of advertising materials and post-campaign effectiveness.
• Developing and executing strategy for online, traffic driving, brand engagement and customer events.
• Coordinate with digital marketing to create and maintain existing and future B2C sales funnels.
• Driving current and new promotional initiatives, including traffic driving and brand building ideas.
• Ensuring all CRM, loyalty, social media, digital, and event strategies are integrated with the overall marketing strategy.
• You will need to coordinate the overall content calendar, including specific social media account calendars.
• This role will oversee all PR activities and influencer relationships.
• Responsible for the voice of the brand in a digital space, in alignment with the marketing direction and local product strategy.
• Participate and contribute in cross-functional strategy meetings.
• Represent and drive marketing objectives and strategies within the wider business strategies.

• Must be highly commercial and able to work within a fast-paced, start-up environment
• Proven success in brand management with strong leadership skills
• Have a good understanding and experience of cross-marketing
• Excellent knowledge of social and digital activities
• Proven experience and ability to work with creative organisations
• Ability to apply strategic thinking to all marketing mediums
• Up to date with relevant market trends and consumer behaviour
• Excellent oral and written communication skills
• MBA not required, but is a bonus
• Proven track record in managing budgets to target
• Excellent leadership, collaboration, and influencing skills developed in a matrix environment
• Proven track record of managing a team with strong people management skills
• Highly flexible and adapts well to a rapidly changing environment
• Ability to manage and direct multiple projects
• Another language is not required, but appreciated
• 8-10 years in marketing, agency experience not required, but is a plus
• Industries of experience that can be considered a plus are: health, beauty, wellness, wellbeing, retail and luxury goods

• Highly engaged and passionate team
• This role can be fully remote so you have the opportunity to work from home full time
• Special product discounts
• Be part of something bigger - we are making a change in peoples lives
• Purpose led
• Daily access and interaction with leadership