Marketing Manager Sales; Dental

Value Proposition

As a leading partner in healthcare, Medline Canada's sole purpose is Together Improving Care – this means being deeply committed to the health and well-being of our customers, employees, partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians, coast-to-coast.

Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission, we offer one of the most competitive and engaging employee experience programs in Canada, which includes:

• Collaborative work environment with highly engaged employees
• Market competitive compensation and benefits plan, including LTD & Insurance
• DPSP match program
• Annual Employee Appreciation Week
• Paid vacation and personal days
• Lifeworks® Employee Assistance Program (EAP) Resources supporting mental, physical, family and financial well-being
• Career growth and training programs
• Open communication with Senior Leaders
• Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit
• Employee referral program
• Education support programs
• Fitness subsidy
• Recognition programs
• Social activities
• And much more…

The Marketing Manager for the Dental Sales Channel is responsible for driving strategic marketing initiatives to support Medline’s growth and market leadership in the Canadian Dental sector. Reporting to the VP, Marketing, Corporate Communications, and Retail Sales, this role focuses on amplifying the Medline brand, enabling sales teams to succeed, and expanding customer acquisition through innovative marketing and digital strategies.

Position Type:
Full-time

Location:

Mississauga, ON (Hybrid)

Reporting to: VP, Marketing & Communications

Responsibilities:

• Lead Value Proposition and Go-To-Market Strategic Work: Develop a compelling value proposition and go-to-market approach for Medline in the Dental sales channel with the VP Marketing, VP Sales, VP Sundries Merchandising, VP Equipment, VP Medline Product Management, and other cross-functional experts. This strategic oversight ensures that all marketing initiatives are well-aligned with organizational objectives and market needs.
• Develop and Implement Annual Marketing Plan & Budget: Create the annual marketing plan and budget for the Dental sales channel. Aligns with Sales, Product, and Equipment teams on organizational objectives, and outlines key marketing activities, targeted campaigns, and strategic goals for the year, providing clear direction and KPIS to deliver measurable sales growth and market expansion in the Canadian Dental sector.
• Amply and Activate our Brand: Lead the strategic development and execution of marketing strategies designed to elevate the Medline brand in the Canadian Dental market. Create and implement brand and product marketing campaigns, sales enablement tools, identify and develop key industry partnerships, KOLs, create trade shows, conferences, and event strategy, and develop promotional selling strategies that elevate brand positioning, ensure messaging resonates with key stakeholders, differentiate Medline from competitors, and establish a distinct presence in the Dental channel across Canada.
  
  Reinforce Medline’s industry leadership, capture untapped segments, and support expansion objectives in Canada.

• Develop Sales Enablement Strategy and Tools: Create and deliver effective sales enablement tools and resources that empower sales teams to sell more high-value, high-margin products and services, supporting revenue growth and market share expansion.
• Develop Product Marketing Support Tools: Partners with category management and sales teams to develop materials and product positioning that support Medline’s private label and branded offerings
• Drive Ecommerce Sales and Market Share Growth: Develop digital marketing initiatives to increase Ecommerce sales, with a focus on up-selling and cross-selling existing customers and improving online customer experience for Dental customers.

• Develop Customer Acquisition and Lead Generation Programs: Develop and implement lead generation…