Paid Search & Social Advertising Specialist

SOZO is a B Corp digital growth agency for ecommerce and purpose-led brands, delivering sustainable growth through creativity and innovation. Not defined by service, but by objective, SOZO helps brands Create, Grow and Convert.

You will be responsible for delivering our Paid Search & Social service to a range of clients of varying sectors and sizes. You will manage your own set of clients, collaborate with colleagues and have autonomy to advise and direct the digital marketing strategy for your pool of clients.

Applicants must have at least 3-5 years of commercial experience in managing Paid Search & Social for a range of clients. You must also have e-commerce experience.

You must be able to demonstrate how you have helped your clients to significantly improve their ROI for Paid Search & Social campaigns. You must also be proactive in making recommendations to clients on how they can improve their websites and increase conversion rates.

This role can either be Cheltenham-based (in Tivoli) with an option to work remotely for part of the week, or we will also consider UK applicants who are looking for 100% remote-working if not local to Gloucestershire.

• Manage and execute paid social media and paid search campaigns (including Google Shopping campaigns) from start to finish, including achieving objectives, budgeting, targeting, testing and optimisation
• Briefing our creative department on content
• Collaborate with other marketing teams and stakeholders to align paid social media and paid search strategy with overall business goals and brand identity
• Monitor and analyse campaign performance using various tools and metrics, such as impressions, reach, engagement, conversions and ROI
• Provide regular reports and insights on campaign performance and identify opportunities for improvement and growth
• Monitoring sites on a daily, weekly & monthly basis to ensure that Paid Search & Social efforts are achieving the ROI targets for your clients.
• Take an active part in and contribute to our Digital Marketing team.
• Share initiatives, best practices and results.
• Keep up to date with the latest Paid Search & Social trends and best practices.
• Keyword research.
• Conversion rate optimisation.
• Managing client relationship including regular communication, meetings, calls, and presentations.
• Tik Tok and Linked In are preferable.

• Passionate about digital marketing
• 3-5 years of proven experience in managing paid search and social media campaigns
• Proficient in using various social media platforms, tools and analytics, such as META. Tik Tok, Pinterest, Linked In Campaign Manager, and experience are advantageous.
• Ideally, Google Ads and Google Analytics Certified.
• Experience setting up and working with GA4.
• Proven track record of growing ecommerce sales and ROI.
• Excellent copywriting and communication skills, with an eye for detail and creativity
• Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights
• Excellent understanding of traffic and conversion measurement, experience with interpreting such data and deriving insight.
• Seasoned at producing in-depth analysis and reporting on business KPIs.
• Excellent planning, organisation and communication skills, ability to self-manage and keep track of multiple project streams.
• Confident communicator with excellent writing and speaking skills.
• Attention to detail and the ability to effectively multitask.
• Experience in delivering and monitoring digital marketing campaigns that drive customer engagement and lead generation.
• Personable and easy to work with.

• Is proactive in planning to achieve targets and objectives, which deliver profitable outcomes.
• Proactively improves the quality of service we deliver to all of our customers.
• Respects the views of others and positively contributes to a learning environment that encourages excellence.
• Continually asks what more could be done, willingly takes the initiative and consistently does more than is required.
• Be proactive with suggestions and pre-emptive with solutions.
• Happy to collaborate and share knowledge with other team members.
• Receptive to feedback…