Director, EMEA Media; FTC

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Universal Pictures International (UPI) is the International Distribution and Marketing division for Universal Pictures. In the United Kingdom, Austria, Spain, Italy, Germany, Switzerland, the Netherlands, France, Russia, Korea, Hong Kong, Australia, New Zealand, Mexico, Brazil, India and China, UPI directly markets and distributes movies through its local offices, creating campaigns and release strategies that respond to the culture and market behaviour of those territories.

In other parts of the world, UPI partners with Paramount and Sony in the distribution of all three companies’ films. Universal Pictures is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal is a subsidiary of Comcast Corporation.

Based in London and reporting to the EVP EMEA, the EMEA Regional Marketing team is responsible for overseeing the execution of the title specific marketing plans within the EMEA region. This includes implementation of global marketing strategy together with understanding territory nuance and empowered to represent territory feedback to head office.

The EMEA Media Director reports to the VP of Marketing, EMEA. This role is for a fixed-term period of 14 months to cover maternity leave.

Title & campaign management:

• Lead Paid Media for UPI slate
• Ensure global marketing and media strategy for each title lands with local teams and is effectively adapted to local nuances and release strategy.
• Oversee review and approval of all local media plans, collaborating with Jr Manager and agency resource as required. Scrutinize strategic approach, understand local adaptations, encourage adoption of learnings, innovation and best practices, and highlight new initiatives or tests to inform HO and other EMEA teams.
• Supervise financial planning of each title’s marketing budget, analyzing requests for budget changes in lead up to release and post-opening, and in reaction to campaign signals and box office performance. Monitor media booking deadlines to ensure marketing commitment schedules are aligned with overall release strategy.
• Act as the primary strategic media point of contact for all markets OpCo, UIP and Licensees in EMEA
• Lead regional media campaigns on key releases, from strategic development to planning and implementation through post campaign analysis, in collaboration with Jr Manager.
• Provide summaries and communicate key updates related to local media campaigns to EMEA management and wider team, Home Office teams and other stakeholders, participating in weekly review meetings and contributing to…