Marketing Operations - Manager​/Senior Manager

Marketing Operations - Manager / Senior Manager

Join to apply for the Marketing Operations - Manager / Senior Manager role at Veeva Systems

Veeva Systems is a mission‑driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest‑growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values:
Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

We are looking for a passionate Marketing Operations Manager to join our talented Marketing team. This role will focus primarily on the strategic consulting supporting the execution of marketing campaigns owned by the field marketing team and oversees the automation process including campaign creation, nurturing and distribution. We are looking for an expert in Marketo marketing automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time.

This is a huge opportunity to help to build the technology, processes, and best practices to optimize marketing campaign performance. The ideal candidate must have proven working knowledge of Marketo marketing automation best practices, and marketing analytics.

• Will be responsible for analyzing and interpreting campaign trends to provide early insights into evolving best practices. Will research and proactively communicate new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement
• Will manage global campaign consulting services to guide our field marketers on how to build best practice campaign journeys, enhanced nurture programs, and persona‑focused segmentation
• Will be responsible for establishing and maintaining strategic partnerships with key global marketing and sales stakeholders. Will proactively provide strategic recommendations for campaign performance enhancement and implementing solutions to reach quarterly marketing and sales performance objectives
• Will manage the development of recurring training and ongoing support of Marketo marketing automation topics such as persona‑based data segmentation, Marketo engagement studio best practices, and email testing
• Will own the delivery of campaign performance metrics and provide proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization. Will be the primary lead for our Veeva Summit event reporting, fully capable of providing weekly and post‑event analytics

• 5+ years of experience in a fast‑growth B2B enterprise software (SaaS) company supporting ABM campaign deployment and optimization with a strong understanding of key marketing concepts
• Marketo and Sigma (or equivalent) proven working knowledge/certification required
• Strong understanding of B2B enterprise marketing processes including campaign planning, execution, Q&A testing, and conversion metrics
• Persona‑focused database segmentation and augmentation expertise
• Strong excel expertise
• Ability to build relationships working in a cross‑functional global environment
• Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change
• Critical thinking, attention to detail, and problem‑solving skills required
• Hands‑on, strong team player with a positive attitude and excellent oral and written English communication skills
• Ability to own and deliver on multiple strategic projects under aggressive timelines
• Proven ability to excel in a dynamic, fast‑paced environment
• Bachelor's degree required

• Tableau…