Heavy Equipment Brand Marketing Specialist

Protrack brings extensive global expertise across the Aggregate, Mining, Biomass, and Waste Recycling industries. The company is committed to a service-first mindset, ensuring exceptional support for clients. Specializing in mobile and portable solutions for mineral processing and handling, Protrack provides innovative and reliable equipment solutions to meet diverse industry needs. With a customer-focused approach, Protrack aims to deliver tailored solutions that drive efficiency and success.

This is a full‑time hybrid role for a Brand Marketing Specialist, based in Hope, BC, with the flexibility to work from home on occasion. The Brand Marketing Specialist will focus on executing and optimizing brand marketing strategies to enhance brand visibility and loyalty. Daily tasks include managing brand campaigns, developing and implementing branding initiatives, conducting market research, and collaborating with cross‑functional teams to ensure brand consistency.

Additional responsibilities involve tracking performance metrics and identifying growth opportunities for the brand.

• Proficiency in Brand Marketing and Branding strategies, with a strong understanding of industry trends withing the heavy equipment industry.
• Experience in Brand Management and Brand Development to ensure cohesive brand identity and growth.
• Knowledge of Marketing principles, with the ability to execute and analyze successful campaigns across all social platforms.
• Strong interpersonal and organizational skills for effective collaboration and project management.
• Plan, manage, attend and execute trade shows to promote Protrack and our brands.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Proven ability to work in both in‑office and remote environments efficiently.
• Experience in the aggregate, mining, or related industries is an asset.