Senior Marketing Manager - Remote

Overview

This is a remote position. We’re looking for an experienced Marketing Manager to own and deliver our marketing strategy across both School Grid and Site Grid. This is a senior, commercially focused role for someone comfortable working autonomously, setting priorities, and translating business goals into effective marketing activity.

You will lead marketing strategy across campaigns, content, and social media, working closely with the senior leadership team, sales, and product. A key part of the role is expanding the visibility, credibility, and engagement of the Site Grid brand, while continuing to strengthen and evolve the established School Grid brand.

You will also have responsibility for overseeing all graphic design output, ensuring visual consistency and quality across both brands.

The role is full-time, with flexible working arrangements welcomed.

To apply please upload a short cover letter or a short introductory video (2–3 minutes) explaining:

• Your background and experience
• Why you are interested in the role
• What you would bring to School Grid

• Own and deliver the overall marketing strategy aligned to commercial objectives
• Develop and evolve distinct but aligned marketing strategies for School Grid and Site Grid
• Plan and manage campaigns focused on lead generation, customer engagement, retention, and growth
• Translate business priorities into clear briefs for creative and delivery teams
• Own and evolve the SEO strategy across both School Grid and Site Grid, aligned to brand maturity, search intent, and commercial priorities

• Own and deliver the social media strategy across both School Grid and Site Grid
• Define platform focus, content pillars, tone of voice, and objectives for each brand
• Plan and oversee content calendars that balance:
• Ongoing engagement and credibility for School Grid
• Awareness‑building, education, and growth‑focused activity for Site Grid
• Ensure social activity supports sales priorities, events, product updates, and customer advocacy
• Review performance across both brands and refine approach based on engagement and impact

• Own messaging and positioning across both brands
• Lead the creation of case studies, testimonials, and proof points
• Support tenders and bids with strong narrative and positioning
• Ensure brand consistency across all marketing outputs, while allowing appropriate distinction between School Grid and Site Grid

• Oversee all graphic design activity across both brands
• Brief, prioritise, and review work delivered by the Graphic Designer
• Maintain consistency of visual identity across marketing, sales, tender, and event materials
• Manage external agencies and consultants where required
• Work closely with sales and product teams to support pipeline and customer needs

• Track and report on marketing activity and outcomes across both brands
• Use insight and feedback to continuously improve approach
• Digital Marketing and SEO
• Define and deliver SEO strategy across both brands, including:
• Keyword research and prioritisation
• On‑page optimisation and content structure
• Technical SEO considerations in collaboration with development partners
• Use SEO to support:
• Long‑term demand generation for School Grid
• Awareness and discovery growth for Site Grid
• Ensure SEO activity aligns with content, social media, and campaign planning
• Track performance and adjust approach based on search visibility and engagement.

• Proven marketing experience, ideally in B2B, SaaS, or technology environments
• Strong understanding of digital marketing and campaign planning
• Experience owning social media strategy at a brand level
• Confident stakeholder management and ability to work independently
• Strong written communication and messaging skills
• Strong understanding of SEO fundamentals and content‑led search growth

• Experience supporting tenders or formal bid processes
• Experience managing SEO across multiple brands or domains
• Industry specific experience
• Experience managing designers or agencies

• Ownership of marketing strategy and brand direction
• High…