Senior Director Marketing, Instruments; Remote

Overview

At Spitfire Audio (now a part of Splice) we make sounds for film composers. Our sample libraries and virtual instruments enable anyone to recreate the sound of an orchestra in stunning detail. Founded in 2007, we have recorded and released over 80 sample libraries, including collaborations with Hans Zimmer. Created with the finest musicians, engineers and studios in the world, our sounds can be heard across globally successful movies, TV shows, computer games and albums.

We are also breaking down the barriers to orchestral music-making by providing a wide range of free virtual instruments, all as part of our mission to inspire a generation of composers.

Title: Senior Director Marketing, Instruments

Location: Remote (UK)

We're looking for a senior marketing leader to own the Spitfire Audio brand and go-to-market (GTM) strategy and be the key strategic marketing partner owning trade-offs across the broader Splice and Spitfire Instruments portfolio. This role owns all marketing output for Spitfire Audio, from brand strategy and storytelling to campaigns, lifecycle, partnerships, and merchandising. It will also lead strategic positioning, launches, and growth for Spitfire Audio's core instruments business—strengthening leadership with composers, expanding into adjacent creator segments, and driving sustained revenue through world-class brand building and performance marketing.

Reporting to the GM, this role will directly manage the Spitfire Audio GTM team and direct marketing efforts across the broader Splice and Spitfire Instruments portfolio – helping guide GTM trade-offs, coordinated campaigns, and clear brand storytelling.

• Own Brand & GTM Strategy
  Define Spitfire Audio's brand vision, positioning, and customer narrative
• Set GTM priorities and translate launches and strategic bets into clear plans with measurable outcomes
• Ensure consistent differentiation across all touch points (sound quality, musicality, expressiveness, ease of use)
• Work closely with the GM, Instruments, and SVP, Marketing to shape Spitfire Audio's place in the Splice brand architecture

• Lead Campaigns & Growth
  Drive GTM execution across launches, evergreen growth, and seasonal moments
• Lead integrated campaigns across content, social, CRM/lifecycle, partnerships, PR, and site merchandising
• Build repeatable GTM operating rhythms (planning, launch playbooks, performance reviews)

• Drive Conversion & Lifecycle
  Optimise acquisition, activation, conversion, and retention journeys across the funnel
• Own lifecycle strategy including onboarding, cross-sell/upsell, winback, and segmentation
• Partner closely with ecommerce and web teams to improve conversion and merchandising

• Partner with Product & Data
  Translate product and AI innovation into compelling, creator-centric value propositions
• Shape pricing, packaging, and positioning across perpetual and subscription business models

• Lead & Scale the Team
  Manage and develop the Spitfire Audio GTM org, including creative, product marketing, partnerships, merchandising, and CRM
• Set clear priorities, coach leaders, and maintain a high bar for creative and executional excellence
• Build a highly data-driven marketing culture

• Portfolio-Level Leadership
  Act as a senior strategic marketing leader across Spitfire Audio and Splice Instruments
• Help resolve overlaps, define portfolio positioning, and guide GTM trade-offs
• Ensure customers clearly understand Spitfire Audio vs. Splice Instrument offerings and why each exists

• 12+ years of experience in senior marketing leadership roles (brand, growth, product marketing, or integrated GTM), ideally in creative software, music tech, SaaS, or subscription/perpetual digital products.
• Demonstrated success leading GTM strategies that drive adoption, engagement, and revenue growth.
• Proven experience managing and developing high-performing teams with multi-layered reporting structures.
• Strong brand leadership experience, ideally with premium, creator-led brands.
• Deep understanding of creator workflows (composers, producers, or both); virtual instruments familiarity strongly preferred.
• Strong cross-functional leadership with product,…