Customer Marketing Activation Manager

Customer Marketing Activation Manager

As part of the Professional Hygiene team, the Customer Marketing Activation Manager focuses on delivering to our B2B customers with our global leading Tork brand. With a range of products, dispensing systems and solutions used in commercial settings, this business unit delivers expertise in hygiene and sustainability.

About the Role

Due to an internal move, we have a fantastic opportunity for a Customer Marketing Activation Manager to support our customers in the UK & Ireland with marketing activity for the Tork brand.

As Customer Marketing Activation Manager, you will be responsible for recommending, executing, and evaluating omnichannel activities for selected top customers in the United Kingdom & Ireland.

Alongside local Sales teams and our distributor partners, you will deliver Joint Business Plans through online and offline activities that drive sales and build brand equity for Tork.

Reporting to the Head of Customer Marketing UK & Ireland the primary place of work is our Dunstable office, however under our hybrid working model you will have the opportunity to work from home, two days per week.

What You Will Do

* Recommend and activate omnichannel customer marketing plans, including offline and online elements, for selected strategic customers, including promotional campaigns, communications calendar, and product launch support.

* Support the launch of product innovations and Segment/Brand campaigns following business unit strategy.

* Establish Tork’s digital shelf presence on distributors webshops, utilising content and content sharing capabilities via our Tork dealer interface; continuously monitor, analyse, and improve content integrity and accuracy in partnership with the distributor.

* Build Tork brand Equity with distributors through delivering brand presence at trade shows and exhibitions in collaboration with the Segment and Sales team.

* Provide support with budget management and campaign analytics.

* Manage local marketing agencies to secure development of customised content.

* In conjunction with Sales, make recommendations to optimise customers’ product mix ensuring a robust marketing ROI, follow-up with corrective actions.

* Be an active voice in the wide marketing community at Essity to strengthen our differentiated omnichannel approach - sharing content / best practices / learnings across the region to support local teams.

* Responsible for coordinating and performing Product, Segment, Brand and Services training as well as loyalty programs for customers.

Who You Are

If you are passionate about delivering on strategic marketing plans in collaboration with commercial colleagues and are driven by innovation in products across multiple B2B segments, then this could be the perfect opportunity for you. Key to success is having an enthusiastic and open-minded approach to work combined with a strong sense of urgency. You will be a self-starter who is keen to activate and implement local strategies whilst also ensuring full delivery.

You will be highly customer focused, ideally gained within a B2B marketing environment, or have strong B2C experience. If you have market sector experience working with distributors that’s even better, but not essential. Ideally you will have demonstrable experience working in a global matrix organisation.

You will be a confident and credible presenter with excellent communication skills and be adept at developing relationships with people across all levels of business. UK & ROI travel is required to develop customer relationships, and you will also be required to travel 2-3 times per year within Europe.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

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