Snr Manager Brand Activation JD Sports - Maternity Cover

Senior Brand Activation Manager (JD Sports)

We strive to be the world’s leading sports brand and we’re looking for pioneers and visionaries to help shape that journey. Sport never stands still and neither do we.

At adidas, you’re not just getting a job; you’re stepping into a role where your impact is global and your individuality is celebrated. Champions aren’t only found on the field. Join a brand where ambition, innovation, and teamplay fuel everything that we do.

We seek people who connect deeply with our brand and bring their passion to work every single day.

You’ll be joining our Stockport Head office, a vibrant hub featuring 18 showrooms, a dedicated Conference Centre and a staff Wellness Hub. You’ll have access to a state‑of‑the‑art gym equipped with Peloton bikes and every piece of kit you could imagine. Plus, an indoor astroturf pitch, a padel court, chat boxes and inspiring creative spaces. Our Stockport team consists of over 350 adidas employees, working across Brand Marketing, Commercial and Business support functions.

In the role of Senior Brand Activation Manager, you will be responsible for leading a team and executing campaigns in JD Sports. You will have responsibility for delivering standout, consumer‑first campaigns across key adidas categories including Originals (primary focus), Football and Performance. Managing a team of three, success in this role is defined by the ability to develop and execute innovative, impactful campaigns that resonate with the JD consumer, elevate brand presence in‑store and online, and drive commercial results through best‑in‑class activation.

Lead, inspire and deliver activation excellence across the JD consumer and adidas product families.

• Lead the execution of brand marketing plans in collaboration with a multi‑channel/market retailer
• Ensure adidas is WINNING market share gains by category and franchise
• Optimising campaign visibility through all channels ensuring we dominate SOS during key uplifted periods within the retail and brand franchise calendar
• Manage budgets and investment
• Manage internal communications for cross‑functional alignment
• Measure performance across activations and report

• Creative instinct to large scale campaigns
• Proven relationship builder – both internal and external
• Good negotiating skills/experience
• Collaborative approach to cross‑functional working both globally and locally

We operate a hybrid working model with 3 days in the office and the flexibility to work from home on the other 2 days. Beyond this, we offer a range of flexible working policies to support all personal circumstances.

• A leading pension scheme
• An annual bonus
• Generous employee discount and sample sales
• World‑class gym facilities including a padel court and indoor football pitch
• Access to a wide variety of gym classes such as weight training, yoga, pilates, spin and padel coaching as well as both men and women’s 5‑aside football
• Private medical insurance and health cash plan
• Life assurance benefit
• Onsite Wellness Centre offering appointments with a variety of health professionals
• 25 days holiday + bank holidays
• Enhanced maternity and paternity benefits
• Access to educational resources to support development
• Regular opportunities to win tickets to sport and music events

We’re committed to ensuring everyone feels welcome throughout the application and interview process. If you require any adjustments, simply let your recruitment partner know and they will be glad to support you.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.