Director of Marketing and Communications; Maternity Cover

Director of Marketing and Communications (Maternity Cover)

Location Onsite at the Company office in Fitzrovia (currently 175/176 Tottenham Court Road) and surrounding local area as required to carry out the duties of the company. Flexibility for one day per week working from home.

Contract This is a full-time fixed term contract until February 2027 (covering maternity leave)

Job Purpose

This role is a senior leadership team member and strategic lead for all corporate and consumer communications, member business engagement and marketing.

The relationship with our business community is essential to the success of The Fitzrovia Partnership (TFP) and the delivery of the organisation's vision and it is a key part of our strategy to ensure that businesses are aware of us and the services and projects we deliver. As such you would be responsible for the delivery of member engagement.

You will lead the marketing and communications function and manage the Marcomms team, continually developing and implementing effective marketing and communications strategies clearly articulating TFP's vision, aims, projects and services.

You will provide strategic oversight and development for:

• Member communication strategy including BID renewal communications
• Consumer communications and campaigns strategy
• Social, wellbeing, member event and training programmes
• Work on sustainability and social value
• All communications channels including newsletter, websites, social media

Key Duties and Responsibilities

Senior Leadership:

• To play a role together with the CEO and the Director of Policy and Place in setting the overall vision of the organisation and ensuring delivery specifically in relation to the agreed business plan.
• Have a key role working closely with the Board and relevant sub-groups.
• To represent the organisation publicly as required, and step in for the CEO as required.
• Lead by example; model the culture that you would wish to see across the organisation

Team Leadership:

• Lead a high-performing, collaborative Mar Comms team
• Develop new team members, supporting their growth
• Line management of team members
• Manage Mar Comms budgets, procurement, KPIs, forecasting and reporting to ensure a best-value and effective impact.

Member Engagement:

• Drive, develop, and ensure implementation of the member engagement strategy.
• Ensure effective account management contact with member businesses.
• Develop a detailed mid-term consultation and review.
• Oversee market research and consultation such as surveys, customer questionnaires, and focus groups to inform the development of plans, projects and services.
• Ensure effective response management to enquiries from members (levy paying businesses) and stakeholders.
• Ensure the company database is maintained as an accurate source of interactions with businesses and members and is actively utilised to best effect.
• Ensure a programme of engagement is in place with the business community, charities and Not-for-Profit organisations to develop outreach projects including volunteer days and CSR activities for our business members.

Strategy and oversight:

• Develop and implement an effective Marketing and Communications strategy aligned to business goals.
• Produce an Annual Marketing and Communications Plan to implement the strategy effectively communicating and supporting our vision, projects and services.
• Continual building of insights from businesses on their specific needs and requirements.
• Advise the Senior Leadership Team on brand, campaigns and public engagement.
• Own and develop key messages for all main programme streams.
• Own the brand identity, including its evolution and ensuring full brand guidelines are in place.

Consumer Marketing:

• Develop an effective consumer communications strategy.
• Lead on development of collateral centring around the TFP website and social media.
• Oversight of consumer campaigns and ensure effective evaluation and impact studies.
• Overall responsibility and accountability for the events programme including risk management governance.
• Experience of working with/commissioning designers.

Projects:

• Develop, refresh, and ensure implementation of project specific communications (new and existing).
• Provide creative input and Marcomms elements of new, placemaking and cultural projects.
• Identify and secure brand-aligned partnerships to enhance destination campaigns.
• Drive joint marketing with businesses, tourism and media partners.
• Structure BID renewal communications based on insights gained throughout the BID term.

Communication and Marketing Channels and Collateral:

• Ensure production of high quality and effective collateral.
• Consider and where appropriate develop new communications channels.
• Ensure TFP's messaging is clear, effective, engages relevant audiences
• To undertake such other duties commensurate with your position, and / or hours of work, as may reasonably be required.

Person Specification:

• Strong and proven experience of developing, shaping and ensuring implementation of marketing and communications strategies.
• Experience in…