Creative Strategist - Meta Ads; -T1-CA-S1 Remote

Job Type: Full-time, long-term contractor

Workplace:
Remote

Schedule:

Full-time, aligned with U.S. business hours (Pacific Time Zone)

Compensation: $3,000 USD

Join a high-growth beauty brand as Creative Strategist, Paid Media, where you'll own and scale performance creative across paid social and video channels. This mid-senior level role sits at the intersection of psychology, storytelling, and data within the consumer goods industry. You'll be responsible for building systems, not just ads, and turning insights into repeatable creative winners. Working closely with media buyers, editors, designers, and growth leaders, you'll develop, test, and scale creative that drives profitable growth.

The position offers real ownership and impact while building a best-in-class performance creative engine.

Pearl West is a fast-growing beauty company portfolio focused on building best-in-class performance creative engines that drive profitable growth.

This opportunity offers real ownership, real impact, and the chance to build a best-in-class performance creative engine inside a fast-growing beauty company. You'll have the autonomy to create systems and frameworks that turn insights into repeatable creative winners across multiple channels.

• Own creative strategy for paid acquisition across Meta, Tik Tok, You Tube, and emerging channels to drive profitable growth

• Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and performance data

• Build and maintain creative testing roadmaps that identify what to test, why it matters, and how winners scale

• Translate performance insights into actionable creative direction by analyzing CPA, CTR, hook rate, and hold rate metrics

• Establish internal creative systems including briefs, naming conventions, testing frameworks, and documentation to support scalable growth

Requirements

• Own creative performance strategy for paid acquisition across Meta, Tik Tok, and You Tube, driven by data and experimentation.
• Use tools like Motion, ETV, and native platform reporting to analyze creative performance, identify fatigue, and uncover gaps.
• Break down performance at the hook, first 3 seconds, body, and CTA level using metrics like CPA, CTR, hook rate, thumb-stop rate, and hold rate.
• Build and maintain a structured creative testing roadmap with clear hypotheses, success criteria, and scale logic.
• Research top-performing DTC beauty brands using ad libraries and creative intelligence tools to identify patterns, angles, and white space.
• Translate performance and market research into clear creative direction for editors, designers, and media buyers.
• Partner closely with media buying to align creative insights with account structure, bidding strategy, and scaling decisions.
• Systemize learnings through naming conventions, testing logs, and performance frameworks so insights compound over time.

Benefits

• Access to a $200k+ perk marketplace with instant discounts on 150+ services

• Access up to 50% of approved earnings before payday (no credit checks or fees)

• On-time, in-currency pay