Social Media Specialist, Global Digital and Performance Marketing - LHH; Remote

Social Media Specialist u2013 Global Digital & Performance Marketing

We are seeking an experienced and creative Social Media Specialist to join our team. You will be responsible for developing and executing social media strategies to increase brand awareness and engagement, identifying trends and insights to optimize content, and ensuring compliance across global social media accounts.

u00A0

The ideal candidate is passionate about building communities and shaping conversations online. Youu
2019re someone who understands what captures attention on social media, enjoys the creative process, and brings fresh thinking to how we show up across platforms. You donu
2019t just follow trendsu
2014you know when to jump in, when to remix, and when to start something new. Key responsibilities include campaign and content coordination, community management, employee advocacy, analytics, and governance.

u00A0

u00A0

R eporting Relationship s :

• Social Media Manager u2013 Global Marketing

Direct Reports:

• No direct reports

Location :

• We offer a fully remote work environment. We prefer candidates in US (United States), GMT, or GMT +1 time zones, but we will consider qualified candidates in a variety of locations.

u00A0

In this role you can expect to

Key Accountabilities

Campaign & Content Coordination:

• Plan, manage, and execute global organic social media campaigns that align with LHHu
  2019s product launches, marketing initiatives, red letter days, brand milestones, and more .u00A0
• Own and maintain the organic social media content calendar to ensure timely and consistent posting across all social media platforms and alignment with broader company editorial calendar themes . u00A0
• Coordinate the publishing process across global social channels using approved templates and tools.
• Collaborate with global and local teams to manage access to content templates and assets, supporting timely and accurate campaign execution.

Community Management :

• M anage online conversations about the brand.
• Monitor social sentiment in real time, in partnership with the Global Social Media Manager, and r espond to comments, messages, and discussions, escalating issues as needed and tracking themes or questions for future content consideration.
• Encourage discussions, share user-generated content, and facilitate conversations to enhance community participation.

Employee Advocacy:

• Support the daily operations of LHHu
  2019s employee advocacy platform.
• Partner with internal teams to drive adoption of the platform and ensure employees have easy access to approved content.
• Track advocacy engagement and assist in reporting usage trends, while identifying new opportunities to improve participation.
• Collaborate with loc al marketers and internal comms to align advocacy efforts with campaign messaging and company priorities.

Analytics & Reporting:

• Track and analyze social media performance using analytics tools.
• Provide insights and recommendations based on data to improve engagement and reach.
• Assist with compiling and formatting social media metrics to inform monthly and quarterly performance reports.
• Stay up to date with social media trends, best practices, and emerging platforms to optimize engagement strategies .u00A0

Governance:

• Partner with the Global Social Media Manager to develop and implement policies, guidelines, and training programs to educate internal teams on proper social media usage and content creation .u00A0
• Regularly audit social media accounts across global regions to ensure compliance, adherence to brand standards and style guidelines, and best practices .u00A0
• Support onboarding of new users and internal teams to social tools, processes, and best practices.
• Act as a point of contact for local marketers to ensure consistent application of LHH's social standards.

Collaboration:

• Work closely with global marketing, communications, and creative teams to ensure brand consistency and strategic alignment across all touchpoints.
• Serve as a company-wide subject matter expert.

u00A0

All About You

• 2-3+ years of experience in social media management, with strong experience in Linked In.
• Proven track record of growing and managing social media accounts organically.
• Excellent writing and editing skills, with the ability to adapt tone and messaging to match brand voice across platforms.
• Experience using social media content and/or community conversation to increase audience engagement, build brand equity, and drive engagement .u00A0
• Strong storytelling skills and ability to create engaging and interactive posts, responses, and community activations.
• Enjoy pushing creative boundaries and bringing bold, fresh thinking to content execution.
• Understand social behavior, what makes people react, share, or comment, and know how to shape content around those triggers.
• Energized by people, you build relationships easily, and you intuitively understand tone, timing, and how to respond with empathy or wit.
• Proficiency in social media platforms (e.g., Linked In, Facebook, Instagram, Tik Tok , and Twitter ).
• Familiarity…