Sales & Marketing Executive

The Abbey Group is an established and fast-growing Destination Management Company dedicated to selling the destinations of Ireland & the UK to the International travel trade on a B2B basis. The Group has offices in Dublin and Edinburgh with a remote team presence across Ireland, the UK and a number of European countries. Today, the group consists of Abbey The Destination Experts (Ireland & UK), Abbey Conferences, Abbey Events and Moloney & Kelly (Ireland & UK).

The Group has five divisions specialising in specific types of inbound tourism:

• Group Travel
• Individual & Online Travel
• Incentive & Luxury Leisure Travel
• Conferences
• Events

• The Abbey Group is proud to hold a certification for being a Great Place To Work UK & a Great Place to Work Ireland
• Progressive Company
• Deloitte Best Managed company for 16 consecutive years
• Hybrid/blended working option available
• Up to 60 days per year remote working abroad
• A paid day off on your birthday & an additional paid day off over the Christmas period
• Discretionary Company Bonus Scheme
• Company contribution to People’s pension scheme
• Discretionary flexible benefit contribution towards pension or health care plan
• Learning and development opportunities – individual training budget per year
• Employee Assistance Programme – health & wellbeing support
• Active Social Committee and Green Team including free events throughout the year

Sales & Marketing Executive, Sales & Marketing Department, Edinburgh based

The Sales & Marketing Executive will support the Marketing Manager in executing the Abbey Group’s marketing and sales strategies in a fast-paced, collaborative environment. This role is ideal for a creative and detail-oriented individual with a passion for digital marketing, content creation, and tourism. Key responsibilities include delivering timely email and social media marketing campaigns, managing website content, and ensuring the Group’s five new websites remain consistently updated, engaging, and aligned with the brand’s messaging.

Email Marketing & CRM

• Using Canva, assist in the preparation and distribution of ezines and email campaigns.
• Maintain and update CRM data to ensure accuracy. Work with Sales to improve segmentation of clients for more accurate messaging.
• Support campaign reporting and analytics.

Social Media & Content Creation

• Create and schedule engaging content for social media platforms (Linked In, Instagram, Facebook).
• Design visual assets using tools like Canva.
• Support the creation of promotional videos and imagery.

Website & Digital Content Management

• Maintain and update content across the Abbey Group’s websites.
• Coordinate with internal teams and external developers to ensure timely updates and functionality.
• Ensure SEO best practices are applied to all web content.
• Monitor website analytics and suggest improvements based on performance data.
• Prepare sales presentations and marketing materials for trade shows and client meetings.
• Assist with funding submissions and product promotions.
• Support the Sales & Marketing team with Tourplan bookings and activity tracking.

Sustainability & Corporate Responsibility

• Support the Abbey Group’s environmental and responsible tourism initiatives, aligning marketing strategies with sustainability goals.

Depending on role - Some international travel may be required and will be in compliance with the company’s Business Travel Policy.

• Fluency in English (written and spoken).
• Excellent attention to detail.
• Proficiency in Microsoft Office and Canva.
• Experience with website content management systems (e.g., Word Press or similar).
• Strong communication and organisational skills.
• Ability to manage multiple tasks and meet deadlines.
• Experience with email marketing platforms (e.g. Campaign Monitor/Mautic).
• Familiarity with CRM systems and analytics tools.
• Google Analytics (GA4).
• Knowledge of SEO and digital marketing best practices.
• Interest in travel and tourism, particularly Ireland and the UK.

• Creative and detail-oriented, with a flair for visual storytelling and content creation from concept through to delivery.
• Strong written and verbal communication skills, with the…