Marketing and Business Development Adviser – Manufacturing & Industrials; M&I

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Marketing and Business Development Adviser – Manufacturing & Industrials (M&I) Sector

London

Marketing and Business Development

We have a well-established global Marketing and Business Development (M&BD) team, which supports the firm on a wide range of business development, marketing and client relationship management activities. The team is divided into several key areas: including practice M&BD, clients and sectors, pitches and pursuits, which manage strategic global and regional pitches; corporate communications, which comprises public relations, brand, design, events, and digital;

and campaigns and projects.

35 hours per week, 9:30am to 5:30pm but additional hours may be required. We are happy to consider agile and flexible working patterns. Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office, please contact a member of the recruitment team to discuss further.

We need a self-motivated and enthusiastic Marketing and Business Development Adviser to support on a broad range of M&BD activities for the global M&I sector. While this role is located in our London office, it is a global role supporting partners across our network of offices. The role encompasses the full range of M&BD activities including: pitching, producing credentials and other marketing collateral;

client targeting and cross-selling; client / sector and competitor analysis; and profile raising through marketing campaigns including events, communications and directory and awards submissions. This candidate will work closely with other members of our global M&BD team to ensure suitable support for firm and sector priorities.

Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location or services. All members of the firm participate in our Responsible Business program.

• Business Development Planning and Analysis
• Support the global sector leadership on strategic business development plans and integrated campaigns.
• Work with partners to develop and implement BD activities in accordance with proposed plans and budgets.

• Pitching, Targeting and New Business Generation
• Coordinate pitches and help partners and teams prepare for presentations, including drafting pitches, proposals and credentials whilst ensuring the best practice pitch approach is applied.
• Produce other bespoke materials, including client presentations and standard marketing materials as required.
• Collate and maintain information on the firm-wide Global Pitch system and Experience Management system (Foundation); monitor success rates and make recommendations for improvements.
• Undertake and maintain post pitch feedback where appropriate.

• Client Targeting and Development
• Support the M&I sector on:
• Delivery and execution of the sector business plan.
• Development and delivery of specific client targeting initiatives and analysis.
• Client relationship management initiatives and client listening programmes.
• Building and managing relationships with key industry bodies in the sector.

• Marketing Campaigns, Thought Leadership and Profile Raising
• Identify opportunities, both external and internal, in which the sector partners could participate to support their client and business development objectives.
• Coordinate and oversee client events (both physical and virtual) in conjunction with the Events team and professional support lawyers.
• Act as an 'Account Coordinator' for internal clients, including full and effective use of the firm’s event email marketing system (iPublish).
• Draft, review and update relevant entries in directories and award submissions.
• Manage social media posts and monitoring performance and engagement data (Linked In, Twitter, Clear View Social).
• Support in the production of other internal and external marketing communications including capability statements, presentations, brochures, internal and external alerts, newsletters and web copy.
• Collaborate with other M&BD to…