Social Media Manager

Job Overview

We’re looking for a Social Media Manager who lives and breathes social. Someone who doesn’t just follow trends - they spot them early, interpret them through brand, and turn them into standout storytelling.

This role sits owns the social strategy end-to-end
. You’ll be responsible for shaping how The Couture Club shows up across social platforms, leading social-first thinking across campaigns, and ensuring everything we create feels intentional, relevant and culturally in-tune.

You’ll work closely with our Head of Creative to develop social concepts, narratives and formats - from always-on content to campaign moments - leading ideas from concept through to execution with the support of the wider team.

• Be a creative and social obsessed
  — constantly ideating, experimenting and pushing ideas forward.
• Lead social storytelling across campaigns, drops and cultural moments.
• Work closely with the Head of Creative to concept social-first ideas that feel premium, relevant and distinctive.
• Be hands-on with content creation: shooting, directing and shaping content for social.
• Lead campaign rollouts from idea to execution, ensuring consistency across touchpoints.
• Stay deeply tapped into social trends, creators and cultural moments.
• Turn trends into on-brand moments that feel authentic, not forced.
• Manage and mentor the Social Media Executive, setting clear direction and standards.
• Oversee social calendars, campaign timelines and content delivery
• Work cross-functionally with marketing, e-commerce and PR to ensure joined-up storytelling
• Analyse performance and use insights to evolve strategy and creative direction.
• Own reporting and analysis reporting, presenting back to key business stakeholders.

• Confident decision-maker who trusts their instincts, backs ideas & isn’t afraid of creative risks.
• Passionate about fashion, culture and social media.
• Trend-aware but brand focused.
• Proactive, organised and adaptable.
• Comfortable taking creative direction and contributing ideas.
• Strong visual storytelling skills.
• Hands on-creator confident shooting content.
• Detail-orientated but fast-moving, you can operate in a reactive, always on environment but without losing quality.

• 4+ years’ experience in a social media or social marketing role.
• Experience in editing on apps such as;
  Capcut, Inshot, VN video editor, Adobe Lightroom, VSCO etc.
• Proven experience creating engaging video and short-form content for social platforms.
• Proven experience in a social role within fashion, lifestyle or culture-led brand(s).
• Strong track record of building and executing social-first strategies, not just managing channels.
• Strong organisational skills with exceptional attention to detail.
• Experience managing or mentoring junior team members, setting direction and creative standards
• Comfortable using insights and performance data to inform creative decisions and evolve strategy
• Experience leading social campaigns from concept to execution, working cross-functionally with creative and marketing teams
• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Experience with in fashion (menswear or womenswear preferred); fitness or sports experience is a strong advantage.
• Degree in Digital Marketing, Marketing, Media, or related field (or equivalent practical experience).

• Opportunity to work with a growing, premium fashion brand.
• Creative, collaborative office environment.
• Career development with an experienced marketing team.
• Competitive salary & benefits package.
• Flexible working hours.
• Work from home 1 day per week.