Digital Marketing/Performance Marketing Manager; FMCG Job Singapore Singapore,Marketing / Advertising / PR

Position: Digital Marketing / Performance Marketing Manager (FMCG )

Who we're looking for / The role

We're looking for an experienced, hands‑on Digital Marketing/Performance Marketing Manager to independently own end‑to‑end digital marketing for Blood in Singapore and No Days Off regionally. This is a senior individual contributor role with high autonomy; you'll set the strategy, make the calls on budget allocation, channel mix, audiences, and creative direction, and execute it yourself. You'll partner directly with brand and growth leadership to scale our brands.

Core

Responsibilities

Performance & Media Planning (50%)

Own end‑to‑end performance marketing strategy and execution for Blood Singapore and No Days Off across platforms (Meta, Tik Tok, Google, and marketplaces, primarily Shopee and Lazada)
Set strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
Set and manage budgets, pacing, and ROAS targets while balancing growth and efficiency
Make independent calls on channel mix and budget reallocation across platforms based on performance
Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance

Experimentation & Optimisation (25%)

Own the testing roadmap; prioritise hypotheses, design and run structured tests (audiences, creatives, hooks, offers, landing pages)
Implement a rigorous and high frequency test‑learn‑optimize process to monitor ad metrics daily and iterate on ad copy, visuals, audience, and placement
Perform A/B testing and iterative improvements to optimise winning campaigns, targeting, and creative approaches
Scale up investment into winning ads, while killing or pivoting non‑performing ones

Content Creation & Creative Iteration (15%)

Define the creative strategy and brief for performance content (UGC, testimonials, education, offers), including angles, formats, and messaging
Conceptualise and prioritise new creative/ad ideas for testing each week, self‑editing ad creatives to speed up iterations
Translate performance data into clear creative learnings and next steps for the broader content team
Bonus if you're comfortable creating and starring in your own ads, and/or building end‑to‑end with AI

Reporting & Insights (10%)

Be the source of truth on digital performance for the brands; bring sharp POVs to leadership on what's working and what should change
Track and report weekly/monthly performance results with clear insights
Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists
Use data to inform product positioning, promotions, and messaging

Skills & Qualifications

3 to 8 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred)

Proven track record scaling a brand on Meta, Tik Tok, and Google, including both strategic decision-making and hands‑on execution

Proven ability to plan content for performance; bonus if you've starred in your own ads or self‑edited creatives

Strong analytical ability to translate quantitative data into strategic decisions and actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR

Experience setting and managing budgets and optimising for awareness and/or conversion objectives

Fast learner and team player with a bias to action

A bit more about us

Make a difference – As a fast‑growing consumer start‑up, joining us is both an opportunity to make a real difference in the lives of millions of women and parents, as well as experience unique learnings first‑hand as we scale up
Great team – We have a diverse team across Asia‑Pacific where you will get to work alongside bright and driven individuals with proven experience in high‑growth environments in both startups and MNCs alike.
Strong backing – We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE‑Asia
Working flexibility – We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
We're committed to your growth as well — offering unique learning opportunities and…

Digital Marketing​/Performance Marketing Manager; FMCG

Digital Marketing/Performance Marketing Manager; FMCG