Content Strategist

Overview

We are looking for a Content Strategist to join our award-winning team. This can be either a hybrid position (3 days in the office, 2 days working from home) or fully remote depending on the client’s location.

About the Role:

The Content Strategist is a key member of the SEO team within Receptional’s broader Organic function, responsible for developing and delivering data-driven content strategies that drive organic performance for clients. The primary role is to plan and execute creative campaigns across a diverse range of content formats, translating technical findings, keyword data, and competitive analysis into clear, actionable content plans aligned with client objectives.

Working closely with the Head of SEO, the Head of Off-Page SEO, the wider Organic team, and client services, the Content Strategist ensures content campaigns are purposeful, measurable, and consistently optimised to drive organic traffic. The Content Strategist is responsible for producing high-quality, timely, and relevant content that aligns SEO best practices and brand guidelines. The role may involve managing junior team members, contributing to their development, and helping maintain team quality standards.

The role involves owning the end-to-end content strategy process, from audit and planning through to briefing, quality review, and performance analysis, while also contributing to pitches, proposals, and thought leadership.

• A passion for writing with the ability to create different content forms for different platforms, and evidence of writing to a high-quality standard.
• Proven experience in content strategy, ideally within a digital marketing agency environment.
• Strong working knowledge of SEO principles, including keyword research, search and user intent, content optimisation, metadata, and topic authority.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4.
• Ability to translate complex data into clear, actionable content strategies and briefs.
• Excellent written communication skills, with the ability to produce high-quality strategic documents and client-facing content.
• Strong project management and organisational skills, with the ability to manage multiple client strategies simultaneously.
• Experience working collaboratively across teams, particularly SEO, content production, and client services.
• Familiarity with AI tools and evolving SERP features (e.g. AI Overviews, LLMs) and their impact on content strategy.
• Proficient in MS Office and project management software (e.g. , Meistertask).
• Experience in iGaming, sports betting, or a regulated sector.
• Degree in Marketing, Journalism, English, or a related discipline.
• Experience with content performance measurement and reporting frameworks.
• Previous line management or mentoring experience.
• Understanding of digital PR and how earned media intersects with content strategy.
• Commercially aware, with an understanding of how content contributes to business growth and client retention.

• Develop comprehensive content strategies for clients, informed by keyword research, competitive analysis, SERP landscape assessment, and audience insight.
• Produce content audits to assess existing content performance, identify gaps, and define consolidation, optimisation, or creation priorities.
• Define content architecture recommendations, including topic clustering, internal linking frameworks, and pillar-page structures.
• Build and maintain client content calendars that align with SEO priorities, commercial objectives, and key industry moments (e.g. sporting calendar for iGaming clients).
• Monitor algorithm updates, SERP feature changes (including AI Overviews and LLMs), and evolving content formats, and adjust strategies accordingly.

• Plan, brief, oversee and deliver multi-format content (blogs, landing pages, social, whitepapers, video scripts, etc.) that leverage the content calendar and deliver measurable results.
• Review and quality-assure content output to ensure it meets SEO best practices, client tone of voice, and user engagement before delivery.
• Provide…