Marketing Executive

We have an exciting opportunity for a Marketing Executive to join our Customer team based in our Central Support Office in Lasswade. This is a customer focussed role focussed on delivering first class marketing communications across the full marketing mix, that are on brand, drive footfall and deliver a great customer experience.

• To play a key role in developing and implementing stand out customer messaging and communications across all areas of the business
• Briefing and managing design, art working and printer briefs/specs of print and point of sale with our in-house Studio
• Briefing external agencies to produce marketing materials across a range of channels including (but not exclusively) print, point of sale, digital screens, emails, social and packaging.
• Working with the Head of Campaigns & In-store Communications to forward plan marketing campaigns & develop the messaging & assets required to deliver these.
• Working closely with the wider cross functional teams (Commercial, Ops, Finance) to input into & develop the range review information, mock shop set ups, set up guides & further store comms.
• Working closely with the wider Commercial teams to support on new products & promotions, both development & execution, including (but not exclusively) point of sale, in-store comms & packaging.
• Working closely with our content & photography team on briefing key content creation, including lifestyle photography, video content, for use across multiple channels.
• Work with the Digital team to agree messaging, images & content for homepage call outs, dedicated campaign landing pages & how to/advice pages
• Produce clear and concise briefing documents, supplier guidelines and store communications for all marketing campaigns, print, point of sale and packaging.
• Maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated, multi channel campaigns.
• Support the PR function with messaging, content and assets as required.
• Managing the creative and print sign off process as well as budget tracking, sign off and raising of POs.
• Act as a brand guardian, ensuring that brand guidelines and tone of voice is always on brand

• Strong team player with a can do, positive attitude and collaborative way of working.
• Proactive, driven to get things right, every time.
• Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
• Customer first focus making sure that we get it right first time for our customer.
• Strong planning, prioritisation, information gathering and problem-solving skills.
• Comfortable managing multiple tasks within tight deadlines and to budget.
• Strong interpersonal skills – you will be building relationships throughout the business and with external agencies.
• Exceptional attention to detail across all areas of the role.
• Can demonstrate our values at all times – we’re one team, getting better everyday. We bring a smile. We live and breathe gardens. We make it work for our customers.

• Holiday – enjoy a well deserved break with 33 annual leave days per year (pro-rata for part time)
• Discount – treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls
• Hybrid working – a combination of office and home working to help balance your work life balance
• Pension – save for the future with our company contributed enhanced Group Pension Plan
• Season ticket loans – spread the cost of travel with an interest free loan
• Access to Stream – support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice
• Access to Retail Trust – seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform
• Access to Dobbies Academy – continue your development with our eLearning platform and development programmes
• Study assistance – invest in your professional development with funded courses and qualifications
• The little things to keep you going through the day – free tea,…