Public Relations Manager

Location & Reporting

Location: Work From Home/Remote, Flexible, Full-Time

Reports to: Global Head of Organic Marketing

Compensation: Competitive base + monthly performance bonus + fast-track career growth

• Exposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle management
• Global international team, strong company values and culture
• Work from anywhere: WFH or hybrid — your choice
• Real career acceleration: we want to mentor ambitious people and fast-track their growth
• Monthly bonuses tied to performance and commercial wins
• Flexible holidays and autonomy over your time
• Fast decisions and shipping culture. Days, not quarters.

We’re looking for a hands‑on, growth‑minded PR Manager to help turn Smart Buy Glasses  into a brand people recognise, recommend, and search for by name. This is not a corporate PR role. You’ll be in the trenches: pitching journalists, opening doors with influencers and partners, shipping ambassador deals, landing tier‑1 coverage, and making the brand felt across podcasts, social, and editorial.

You’ll get the editorial and PR fundamentals right first — press releases, journalist relationships, content hygiene. Then scale into the bigger plays: viral collabs, house‑brand collections, ambassador programmes, sports and community partnerships, and earned coverage that gets cited in LLMs and AI search.

You’ll lead two in‑house specialists (PR and Copy Specialist, Content Specialist), partner closely with merchandising, influencer, creative, and SEO, and have full visibility and direct access to the founding team.

• Own the commercial outcome of PR and Partnerships: branded search growth, new‑market awareness, contribution to organic revenue
• Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
• Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene
• Partner with merchandising on house‑brand collections with influencers, designers, and cultural figures. Small, sharp, fashion‑forward drops
• Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
• Build a diversified earned media footprint that drives branded demand: tier‑1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
• Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie‑ups, cultural institutions. Make Smart Buy Glasses  a name people encounter outside the ad break
• Make us heard everywhere: podcasts, Reddit, Linked In, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
• Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
• Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities
• Run the editorial engine week‑to‑week: calendar, brief templates, review loops, output quality, speed to publish
• Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
• Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
• Translate results into clear commercial insights — no fluff reporting

• 5+ years hands‑on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e‑commerce brand, with direct ownership of commercial outcomes
• Alignment with our company’s 5 core values:
  Passionate, Entrepreneurial, Smart, Collaborative and Caring
• Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs
• Track record of collabs, brand partnerships, or licensing wins you can point to by name (size doesn’t matter as much as the story)
• Experience placing media coverage in fashion, lifestyle, or business publications
• Comfortable working with merchandising and product teams on branded collaborations and collections
• Strong commercial acumen — you think in branded search lift, repeat rate, and…