Field Marketing Manager

Who We Are

Evorait is a global SAP and Service Now implementation partner specializing in enterprise asset management, field service management, and workforce management solutions. With over 900 successful projects across utilities, manufacturing, transportation, pharmaceuticals, and oil & gas, we help complex organizations turn plant and field operations into measurable, end-to-end performance.

Headquartered in Germany with a growing Americas presence, Evorait is a Great Place to Work®-certified company where technical depth meets genuine collaboration. We don’t just implement technology — we make it work for the people who use it every day.

Evora

IT is looking for a driven and operationally sharp Field Marketing Manager to join our two-person North America marketing team. Reporting directly to the Head of Marketing, Americas, you will be the execution engine behind our event and webinar programs — building and running campaigns that generate new pipeline and advance existing opportunities through the customer journey.

This is a hands‑on, high‑ownership role. While strategic direction is set by the Head of Marketing, Americas, you will own the full execution cycle: from building landing pages and email sequences in Hub Spot, to producing webinars end‑to‑end, to ensuring every lead that comes through an event is clean, routed correctly, and followed up on. You will work closely and daily with our Content and Design Manager, and in tight coordination with the Sales team.

Because this is a fully remote position based in Canada with no travel requirement, you will act as mission control for our events — coordinating all logistics, vendors, and partner touchpoints from your desk while the Head of Marketing and Sales representatives staff booths and attend events on the ground.

• Own day‑to‑day execution in Hub Spot: build and maintain landing pages, registration forms, email sequences, and automated workflows for every event and webinar.
• Set up and manage Hub Spot lists, lifecycle stages, persona tags, and UTM parameters to ensure clean, trackable lead data from every touchpoint.
• Monitor lead routing to confirm event contacts enter the correct Hub Spot workflows and are assigned to the right sales reps without delay.
• Build and maintain marketing dashboards and reports in Hub Spot to track event performance, pipeline contribution, and KPIs — presenting findings to the Head of Marketing on a regular cadence.

• Own 3 webinars per quarter from concept to completion: topic ideation, speaker recruitment, content coordination, promotion, and post‑event delivery.
• Set up and manage the webinar platform (e.g., Zoom Webinars, Teams Live, or equivalent) — handle all technical configuration, registration integration, and live event run‑of‑show.
• Coordinate speaker dry runs and tech checks to ensure a polished attendee experience.
• Manage post‑webinar workflows: recording processing, on‑demand hosting, follow‑up automations, and recap distribution.

• Own the Americas events calendar: trade shows, conferences, hosted dinners, and partner events — managing all logistics remotely including venue sourcing, vendor coordination, and booth materials.
• Act as the central coordination point for physical events: the Head of Marketing, Americas and Sales will staff events on the ground; you ensure everything is planned, confirmed, and ready before they arrive.
• Manage event budgets and vendor negotiations to maximize ROI.
• Coordinate with SAP, Service Now, and other partners on joint events, co‑hosted webinars, partner sponsor ships, and shared lead agreements.

• Own end‑to‑end campaign execution for each event and webinar: email sends, landing page publishing, social promotion, and any paid amplification — you drive the campaign, not just the logistics.
• Build pre‑event outreach sequences and post‑event nurture tracks in Hub Spot, segmenting attendees into the right follow‑up flows based on intent and lifecycle stage.
• Create post‑event content assets: thank‑you pages, recap emails, on‑demand…