Copywriter

Position Overview

As guardian of our brand tone of voice and written word, you’ll lead and own the development of our core communications. Your work will support IMG’s reputation as a leading global sports marketing agency.

• Develop and write compelling content for the agency’s digital platforms, ensuring consistency that effectively communicates services, values, and industry expertise.
• Create persuasive B2B & B2C marketing content to nurture leads and build client relationships.
• Lead Linked In strategy and collaborate with executives to develop thought‑leadership content, including blog posts, opinion pieces, and interviews.
• Work closely with the Corporate Communications Team to draft key messaging for public‑relations campaigns.
• Research industry trends and insights to keep content relevant, innovative, and impactful.
• Edit and proofread marketing & sales materials such as RFP responses, sales decks, and other communications to maintain high quality across all channels.
• Develop industry‑event content, concept panel‑talk themes, and content ideas.
• Maintain a deep understanding of the sports‑marketing landscape to craft industry‑specific narratives that enhance brand authority.

• Natural storyteller who can turn ideas, strategy, and raw content into beautifully crafted narratives.
• Work quickly and precisely, self‑directing with minimal supervision.
• Highly organised, thrive under pressure, stay focused and sharp when deadlines are tight.
• Detail‑obsessed while keeping sight of the bigger picture.
• Curious, culturally aware, with a passion for sport, culture, and storytelling.
• Proactive and solutions‑focused, consistently finding better ways to solve problems.
• Build and maintain effective relationships with key internal and external stakeholders across different countries and time zones.
• Strong team player who is flexible according to business demand.
• Deep care for craft, clarity, and impact, with the goal of driving business success.

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field (preferred).
• 4+ years of experience in copywriting, content creation, or editorial roles, preferably within a marketing or agency environment.
• Strong portfolio demonstrating expertise in writing across various formats and platforms.
• Exceptional writing, editing, and proofreading skills with a keen attention to detail.
• Ability to tailor messaging for different audiences, from social media to executive communications.
• Experience writing B2B & B2C content and understanding of digital‑marketing strategies.
• Knowledge of SEO best practices and digital content optimisation.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Passion for sports with an understanding of the sports‑marketing industry (plus).
• Experience integrating AI tools to improve idea generation and workflow (plus).

• Permanent position based at Chiswick Park, with flexibility for remote working as appropriate.
• Working hours:
  
  09:00 – 17:00, Monday to Friday. Unsocial hours and travel may be required as dictated by business demands.
• Adaptation to new systems and technologies as needed.

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment.

Applications close on Friday 1st May m UK Time.