Performance Marketing Executive; Lead Generation & Growth – Medway Estate​/Hybrid

Wards of Kent

Salary: £35,000.

Start Date:

ASAP.

Location:

Medway City Estate with hybrid working (3 days office based, 2 days working from home).

Hours:

Monday to Friday 09:00 – 17:30. You must have a full driving licence and your own car. Benefits: 33 days paid holiday (plus one day off for birthday), pension, life insurance, company rewards and incentives, free on‑site parking, employee assistance scheme, paid entry to charity events.

We’re Wards of Kent part of Arun Estates, the largest independent estate agency in the Southeast! We value hard work in a fun, engaging environment. With over 90% satisfaction in our annual employee survey, we know how to make work both productive and enjoyable.

This is not a traditional marketing role focused on brand, likes or social engagement.

Your role will be to generate measurable business results through stronger lead generation, smarter spend, better conversion and improved local visibility. You will work closely with marketing, operations and digital teams to increase valuation opportunities, instructions and market share across our estate agency brands. You will be analytical, commercially aware and driven by performance.

• Monitoring portal ROI and lead quality
• Analyzing valuation lead performance
• Testing and optimising portal spend allocation
• Competitor portal benchmarking
• Monitoring lead follow‑through and conversion
• Measuring website ROI and performance
• Tracking and improving Yomdel ROI

• Google PPC campaigns
• Meta (Facebook & Instagram) campaigns
• Retargeting activity
• Branch‑level campaigns
• Leaflet distribution effectiveness
• Valuation generation campaigns

• Monitoring Twenty
  
  CI ROI
• Off‑market mailing performance
• Internal mailing campaigns
• Move Pal nurturing campaigns
• Area‑specific prospecting initiatives

• Monitoring landing page performance
• Improving website conversion rates
• Tracking form completion and drop‑off
• Working with developers on A/B testing
• Improving lead journeys and conversion

• Local content plans for branches
• Google Business Profile optimisation
• Area landing pages
• Hyper‑local content strategies
• Local SEO improvements

• Trialling new lead generation suppliers
• Monitoring platforms such as Get Agent
• Testing AI lead generation tools
• Identifying new opportunities to improve ROI

This role is measured on outcomes, not activity. Your KPIs will include:

• Marketing‑attributable instructions
• Website valuation leads
• Cost per instruction
• Website conversion performance
• Lead‑to‑FMA conversion
• ROI by marketing channel
• Market share growth

You may already work in performance marketing, digital marketing, paid media or lead generation. You’ll ideally have experience in:

• Google Ads and Meta advertising
• Analytics and conversion tracking
• Website optimisation and A/B testing
• SEO and local visibility
• ROI reporting and performance analysis
• Using data to improve commercial outcomes

Property experience is helpful, but not essential. Most importantly, you are commercially minded, analytical and motivated by delivering measurable results.

Marketing in our business is expected to drive growth. This role offers genuine influence and visibility, with a direct impact on instructions, market share and business performance. If you enjoy testing, improving and proving what works, we would love to hear from you!