Senior CRM and digital content Manager

Final date to receive applications: 21 June 2026

Department: Marketing

Employment Type: Permanent - Full Time

Location: Chippenham, Wiltshire

Reporting To: Laura Wildish

Compensation: £65,000 - £75,000 / year

This role reports into the Marketing Director and is responsible for

• Lead and execute the CRM and customer communications strategy, aligned to business and marketing objectives
• Own CRM planning and prioritisation across BAU, regulatory, and growth activity
• Lead CRM across key journeys, including billing and energy‑related communications
• Oversee the implementation and optimisation of new Kraken field to ensure ideal customer experience
• Develop and deliver segmentation strategies to drive engagement and performance
• Lead cross‑channel prioritisation, aligning CRM and content activity to business goals
• Share and communicate prioritisation clearly across stakeholders, ensuring alignment and visibility
• Collaborate with brand, product, commercial, and operational teams to deliver joined‑up plans
• Manage and develop a team of 3, providing leadership, coaching, and performance management
• Drive a culture of continuous optimisation, using data and insight to improve performance
• Manage web agency and platform relationships including Marketing Cloud, Litmus and SEO tooling
• Own digital reporting across CRM, SEO and web performance, ensuring insight reaches the right stakeholders
• Work with Digital Marketing Manager to feed into SEO and organic search strategy, owning performance targets and translating insight into content and technical recommendations for the website roadmap

Essentials:

• Proven experience in CRM, lifecycle marketing, or digital strategy roles
• Strong experience working with CRM platforms and customer data systems (Salesforce Marketing Cloud, Zoho CRM or similar desirable)
• Demonstrated success in segmentation, personalisation, and CRM optimisation
• Experience using SEO and digital performance data to inform wider marketing or product decisions
• Strong leadership and team management experience
• Strategic thinker with a hands‑on approach and excellent prioritisation skills
• Commercial acumen and ability to align activity to business outcomes
• Experience working cross‑functionally with product and technology teams
• Excellent project management skills across multi‑functional initiatives
• Highly collaborative with strong stakeholder management skills, able to influence at all levels
• Confident using data and insight to inform decisions and challenge thinking
• Passionate, driven, and comfortable challenging to improve outcomes
• Able to work and learn quickly in a fast‑paced, dynamic environment
• Care deeply about quality and delivering impact through your work

Our office is based in Chippenham, Wiltshire. For this role, we’re looking for candidates who can come in to our Chippenham office, once a week based on location. We offer both formal and informal flexible working options. Full‑time hours are 37.5 per week, Monday to Friday. The office is fully accessible, allowing everyone to participate fully in their working lives regardless of any mobility challenges.

We promote work‑life balance and flexibility through hybrid working, which combines both remote and office work.

• £500 work from home allowance per year to support working from home costs
• £500 travel allowance per year to support travel to work costs
• £500 annual development allowance to spend on your chosen development area
• 15% annual bonus as part of the company‑wide bonus scheme
• 25 days annual leave, a day off for your birthday, additional leave for long service, and bank holidays. Option to buy additional leave
• Ethical pension with Aviva – employer‑matched contributions up to 7.5% of base salary