Content Strategist

Job Description

We are looking for a new Content Strategist to join our award-winning team. This can be either a hybrid position (3 days in the office, 2 days working from home) or fully remote depending on the successful client’s location

About

The Role

The Content Strategist is a key member of the SEO team within Receptional’s broader Organic function, responsible for developing and delivering data-driven content strategies that drive organic performance for clients.

Your primary role is to plan and execute creative campaigns across a diverse range of content formats. This role bridges the gap between SEO insight and content execution, translating technical findings, keyword data, and competitive analysis into clear, actionable content plans that are aligned with client objectives.

Working closely with the Head of SEO, the Head of Off-Page SEO, the wider Organic team, and client services, the Content Strategist ensures content campaigns are purposeful, measurable, and consistently optimised to drive organic traffic.

The Content Strategist is also responsible for producing high-quality, timely, and relevant content that aligns SEO best practices and brand guidelines.

The Content Strategist is also expected to carry out effective research, demonstrate an understanding of the target audience (particularly within the iGaming sector), and support internal training and marketing initiatives. The role may also involve managing junior team members, contributing to their development, and helping maintain team quality standards.

The role involves owning the end-to-end content strategy process, from audit and planning through to briefing, quality review, and performance analysis, while also contributing to pitches, proposals, and thought leadership.

Why Receptional?

Player acquisition for iGaming. It’s all we do - for some of the biggest operators and lottery organisations in the world.

By 2029, we’ll be a £7m agency, with four in five clients referring us = because we’re always one step ahead. A partner, not a supplier.

We hire bright, ambitious people who move fast and share openly. You’ll get real investment in your development, variety in your work, and direct impact on the biggest names in the industry. Competitive benefits, flexible working, a team that has your back. If you want to do the best work of your career, this is the place.



Job Requirements

Essential Skills

• A passion for writing with the ability to create different content forms for different platforms, and evidence of writing to a high-quality standard.
• Proven experience in content strategy, ideally within a digital marketing agency environment.
• Strong working knowledge of SEO principles, including keyword research, search and user intent, content optimisation, metadata, and topic authority.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4.
• Ability to translate complex data into clear, actionable content strategies and briefs.
• Excellent written communication skills, with the ability to produce high-quality strategic documents and client-facing content.
• Strong project management and organisational skills, with the ability to manage multiple client strategies simultaneously.
• Experience working collaboratively across teams, particularly SEO, content production, and client services.
• Familiarity with AI tools and evolving SERP features (e.g. AI Overviews, LLMs) and their impact on content strategy.
• Proficient in MS Office and project management software (e.g. , Meistertask).

• Experience in iGaming, sports betting, or a regulated sector.
• Degree in Marketing, Journalism, English, or a related discipline.
• Experience with content performance measurement and reporting frameworks.
• Previous line management or mentoring experience.
• Understanding of digital PR and how earned media intersects with content strategy.
• Commercially aware, with an understanding of how content contributes to business growth and client retention.

• Develop comprehensive content strategies for clients, informed by keyword research, competitive analysis, SERP landscape assessment, and…