Brand Manager

Responsibilities

The Brand Manager plays a central role in driving brand consistency and commercial growth. The role will support brand communications, activation, and our D2C platform to ensure campaigns, launches, and day‑to‑day brand moments land with excellence. This role blends activation delivery, content deployment, and cross‑channel coordination, helping us keep brand momentum high and aligned with our health & wellness ambitions.

• Deliver brand campaigns and new product launches across key touchpoints (D2C platform, social channels, retailer environments).
• Translate brand strategy into activation‑ready assets (PDPs, landing pages, social assets, on‑site messaging).
• Execute activation plans for priority brand moments and health & wellness initiatives.
• Optimise assets for visibility and performance using SEO and behavioural insights.

• Support the planning and execution of PR, earned media, and external partnerships.
• Manage day‑to‑day interactions with partners (nutrition collaborators, influencers, content creators, category experts).
• Ensure consistent brand messaging across earned, owned, and partner‑led channels.

• Support social media channel engagement and growth initiatives.
• Gather insights from our social community to strengthen brand storytelling and future activation plans.
• Monitor cultural and category trends to unlock relevant, reactive activation opportunities.

• Experience in brand management, digital marketing, or activation‑focused roles.
• Skilled at turning brand strategy into effective activation assets (email, PDPs, social, campaign content).
• Confident managing community engagement and brand‑building social interactions.
• Experience supporting PR, media activity, and influencer or partner relationships.
• Strong organisational skills, able to coordinate multiple work streams and keep projects moving.
• Data‑aware and comfortable using performance and customer insights to improve campaigns and activation output.
• Team‑oriented and hands‑on, with flexibility and commitment to delivering high‑quality brand experiences.

• Responsible, exciting, and varied tasks in a dynamic company with flat hierarchies and an open, relaxed working atmosphere.
• A friendly, open‑minded team with approximately 500 employees across Munich, Leipzig, Brussels, West Sussex, and Wales, and several beloved office dogs.
• Flexible working hours (trust‑based), home office options.
• 25 days of vacation plus the possibility to take up to 20 days of unpaid leave and special leave.
• Various internal and external training possibilities.
• Employee discounts for humans and their pets.
• Regular team, company, and family & friend events.
• Office supplies of soft drinks, fresh fruit, snacks, and chocolate bars – all free for the team.
• Many other great benefits to be presented in more detail during recruiting.