CRM Coordinator

CRM Coordinator

Location:

Lytham St Annes, Lancashire

Salary: £30,000 - £33,000 plus BUPA Private Healthcare, Pension, Life Assurance, Bonus and other benefits.

We are working with a leading organisation in Lytham St Annes that is expanding its dynamic CRM team. They are seeking a CRM Coordinator to join their IT department. The role focuses on driving CRM strategies and enhancing customer acquisition, engagement and retention through email, mail and SMS campaigns.

This is an office‑based role in Lytham St Annes, with occasional opportunity to work from home.

• Managing and delivering CRM campaigns across all channels, including BAU and wider CRM initiatives.
• Monitoring campaign performance using key metrics.
• Coordinating creative briefs, approvals, proposals, campaign timelines and more.
• Driving database growth across online and offline channels.
• Ensuring campaigns are relevant and stay up to date with latest industry trends.
• Ensuring all CRM communications adhere to channel‑specific best practice.
• Overseeing and managing budgets, tracking spend and identifying cost efficiencies.
• Working with wider teams to ensure CRM alignment.

• Excellent CRM experience with hands‑on experience in a similar role.
• Experience planning, deploying and optimising CRM campaigns and programmes.
• Strong commercial awareness with an analytical mindset.
• Strong Excel skills.
• Highly organised with attention to detail.
• Experience using ESP Bloomreach or similar.
• Experience using Google Analytics or similar.

Benefits include BUPA Private Healthcare, Pension, Life Assurance, Bonus and other perks.

We welcome applications from people of all ethnicities, genders, sexual orientations and disabilities. Please inform us if you require any reasonable adjustments at any stage of the application process.