Marketing Manager - Remote

Marketing Manager - Remote

Department: Operations

Employment Type: Full Time

Location: United Kingdom

We're looking for an experienced Marketing Manager to lead our marketing efforts across digital and traditional channels. You'll own the full marketing funnel — from brand awareness and lead generation through to conversion and retention — working closely with Sales, Product, and Customer Success teams.

This is a hands-on leadership role where you'll both shape strategy and execute campaigns. You'll manage a small team while also getting stuck in with content creation, campaign management, and performance analysis. The ideal candidate thrives in a fast-paced B2B SaaS environment and is comfortable with both creative and data-driven marketing.

Reporting to the Head of Marketing, you'll play a key role in scaling our growth engine and establishing our brand as a market leader in the HR technology space.

• Develop and execute integrated marketing campaigns across email, paid media, SEO, content, and events
• Manage and mentor a team of two marketing executives, setting clear goals and providing regular feedback
• Own the marketing budget (c. $500K annually), tracking ROI across all channels and optimising spend
• Create and manage content calendars, ensuring consistent brand voice across all touchpoints
• Collaborate with the Sales team to develop lead nurturing programmes and sales enablement materials
• Manage marketing automation platforms (Hub Spot/Marketo) to drive lead scoring, segmentation, and lifecycle campaigns
• Analyse campaign performance using Google Analytics, CRM data, and marketing attribution tools to inform strategy
• Lead product launch marketing in partnership with Product Management, including positioning, messaging, and go-to-market plans
• Manage relationships with external agencies, freelancers, and technology vendors
• Report on marketing KPIs to senior leadership with clear recommendations for improvement

• 5+ years of experience in a B2B marketing role, ideally within SaaS or HR technology
• Proven experience managing and developing a small marketing team
• Strong command of marketing automation tools — Hub Spot or Marketo required
• Experience with paid media management (Google Ads, Linked In Ads, Meta) with demonstrable ROI
• Excellent written and verbal communication skills with a strong eye for brand consistency
• Data-driven mindset — comfortable with Google Analytics, attribution modelling, and reporting dashboards
• Experience managing marketing budgets of $250K+ annually
• Understanding of SEO, content marketing strategy, and demand generation best practices
• CIM Diploma in Marketing or equivalent qualification (desirable)
• Experience in the recruitment or HR technology industry (desirable)

• Competitive salary of £55,000 - £70,000 depending on experience
• Hybrid working — 3 days in our London office, 2 days remote
• 25 days annual leave plus bank holidays, increasing with tenure
• Private health insurance and dental cover
• Matched pension contributions up to 5%
• Annual learning and development budget of £1,500
• Enhanced parental leave policies
• Regular team socials and an annual company offsite
• Access to mental health support and wellbeing programmes