Growth Marketing Specialist

About TLN
The Learning Network (TLN) helps organizations unlock growth and elevate performance through proprietary eLearning platforms, custom learning solutions, and strategic training services.

For over 25 years, we’ve partnered with clients across industries to deliver innovative, measurable, and impactful learning experiences. By combining technology, expert-led services, and tailored strategies, we create scalable solutions that make a real difference for teams and businesses alike.

Role Description
This isn’t a fully built marketing engine – it’s an opportunity to create one. We’re looking for someone who’s comfortable starting from a blank slate, building momentum quickly, and figuring out what drives results through action. That could mean launching Linked In outreach, reconnecting with existing contacts, or running simple email campaigns and then iterating based on what works.

You won’t be handed a rigid playbook or large ad budgets. Instead, you’ll be expected to make smart bets, test quickly, and build on what works. This isn’t about random experimentation, it’s about applying judgement, learning fast, and improving continuously.

This is a hands‑on role for someone who prefers getting work live over perfecting plans, and who is motivated by solving real problems, not building slide decks. There is strong leadership support, but day to day, you’ll own the function, driving activity, learning from results and shaping how growth marketing is done here. We’re not looking for someone to “support marketing”, we’re looking for someone to build and drive it.

What You’ll Do
Demand & Lead Generation

Generate inbound and outbound‑assisted leads for software and services

Launch simple, effective campaigns quickly – no long planning cycles

Test channels, double down on what works, and drop what doesn’t

Campaign Execution (Hands‑On)

Launch direct outreach across Linked In, email, and existing networks

Get campaigns live quickly – even if they’re simple – and improve over time

Own messaging, targeting, follow‑ups, and iteration

Sales‑Aligned Campaigns / ABM‑Lite

Partner closely with sales on priority accounts

Support targeted outreach and engagement strategies

Align messaging and timing to drive real conversations and pipeline

Measurement & Reporting

Track lead volume, quality, and sales acceptance

Report clearly on what’s working, what isn’t and adjust quickly

Focus on pipeline impact – not vanity metrics

Collaboration & Execution

Own outcomes end‑to‑end – from idea to execution to results

Work resourcefully, using contractors when needed (and approved)

Make progress without waiting for perfect resources or conditions

What We’re Looking For
Required

2+ years of experience in growth, demand generation, or B2B marketing

Experience supporting or executing lead generation campaigns with measurable results

Hands‑on experience launching and running campaigns (e.g., email, Linked In, outreach)

Power user of AI tools using them to accelerate execution, improve messaging and test ideas rapidly

Comfortable working in an evolving environment without a fixed playbook

Resourceful and proactive – able to move ideas forward with limited structure or budget

Good instincts for testing ideas, learning quickly, and improving performance over time

Takes ownership of work and follows through on execution

Strong communication skills and a data‑informed mindset

Must currently reside in Canada or the USA

Nice to Have

Experience with ABM or targeted account campaigns

Familiarity with CRM or marketing tools (e.g., Salesforce, Hub Spot)

Background in B2B, SaaS, services, or learning/education

What Success Looks Like

Campaigns and outreach initiatives are launched quickly and consistently

Increasing engagement and early traction across channels (e.g., Linked In, email)

A growing understanding of what messaging, channels, and approaches drive results

Steady improvement in lead quality and conversion over time

Clear visibility into what’s working, with regular adjustments based on results

Momentum built toward a more structured and repeatable growth approach

Why this Role

Own growth – direct impact on pipeline and revenue

Build something from the ground up

High autonomy with leadership support when needed

Opportunity to grow with us as the function scales

What We Offer

Competitive salary:  $60,000 – $75,000 CAD

Remote‑First Culture:  Work from home with flexible daily hours

Flexible Vacation:  Take the time you need to recharge

Comprehensive Health Plan:  Full medical benefits starting within your first 3 months

Healthcare Spending Account (HCSA):  Extra tax‑free dollars for your unique wellness needs

Employee Assistance Program (EAP):  Confidential 24/7 mental health and wellness support

Stay Connected:  $100 monthly stipend ($1,200/year) for your phone and internet bills

#J-18808-Ljbffr