Join to apply for the Field Marketing Team Lead role at The Adaptavist Group
Join to apply for the Field Marketing Team Lead role at The Adaptavist Group
The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.
We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, Git Lab, and Aha!
We make change happen. From anywhere.
What we offer you
We offer a competitive holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide Mac Books to all employees and additional support for fully remote workers to set up their home offices.
Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.
Some of our other benefits in Canada include:
- RRSP matching up to 4%
- Flexible Working & Remote Working
- Employee Assistance Programme
- Share Option Scheme
About the role
As a Field Marketing Team Lead for North America, you will be responsible for overseeing and guiding a high-performing team of two Field Marketing professionals. This strategic and highly collaborative leadership role bridges the gap between regional marketing execution and sales alignment. You will set direction, coach your team, and ensure that marketing initiatives drive measurable business outcomes—building pipeline, accelerating deals, and driving regional revenue.
Working in close partnership with the regional sales team, you will drive retention and growth in existing customer accounts while bringing new target customers into the business, meet sales pipeline development and acceleration needs, and support our continued growth ambitions across everything.
You will need to be a results-driven leader with unwavering confidence in your ability to oversee the execution of a program of regional marketing activities. In addition to amazing organizational skills and stakeholder management skills, you will need to be a natural at understanding customers and building strong relationships with a truly data-driven mindset. The key to success in this role will be the ability to influence, partner and work across the many teams within The Adaptavist Group to create successful outcomes.
What you'll be doing
Regional strategy and sales alignment:
- Act as the senior marketing partner to regional sales leadership; influence territory planning, account strategy, and regional go-to-market priorities.
- Collaborate with Sales and Business Development teams to translate pipeline goals into targeted marketing initiatives.
- Use data to monitor marketing funnel performance and ensure marketing efforts influence pipeline velocity and revenue impact.
- Serve as a voice of the market—providing insight into regional trends, buyer behaviour, and competitive landscape.
Marketing planning and execution oversight:
- Work with your marketing leadership team and other senior leaders to understand and articulate the region's growth opportunities, using research and data to drive insights.
- Lead the planning, budgeting, and execution of regional integrated marketing campaigns, including ABM, events, digital programs, and partner co-marketing.
- Actively contribute to regular regional marketing planning in conjunction with your business partners – aligning and prioritizing the needs of multiple stakeholders to drive a cohesive plan, including budgets for the region.
- Ensure enablement of regional business development and sales development - to maximize the outcomes of campaigns and activities.
- Work closely with regional sales development to build reporting; align to key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimization.
- Oversee localization and regionalization of global campaigns to ensure relevance and impact in-market.
Partner Marketing (Regional):
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