Media, SEO and CRM Manager

About the role

We’re looking for a commercially minded Performance Media, SEO and CRM Manager to lead the strategy and execution of our performance marketing and CRM activity across both clothing and home categories.

• Own the strategy, planning and delivery of performance media, SEO and CRM campaigns across both clothing and home.
• Manage and develop three direct reports, supporting their growth and delivery.
• Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, SEO and Email).
• Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns.
• Use data and insights to inform targeting, segmentation and personalisation strategies across CRM and performance channels.
• Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns.
• Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value.
• Partner with agency teams to monitor performance media and SEO KPIs and extract actionable insights.
• Champion customer‑first thinking and ensure all activity aligns with wider brand strategy and commercial goals.

• Strong knowledge of key channels including Paid Search, Paid Social, SEO and Email.
• Experience managing and developing teams.
• Data‑driven with the ability to turn insights into actionable plans.
• Confident working with agencies and cross‑functional stakeholders.
• Strong organisational skills with the ability to manage multiple priorities.

• Asda has a hybrid way of working with a minimum of three days a week in one of our Home Offices. Additional days in the office, visiting suppliers, stores or depots may be required depending on the area of Asda.

• Discretionary company bonus.
• Company pension up to 7% matched.
• Company car allowance of £5,700.
• 15% colleague discount in store and online.
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline.
• Discounts across a range of services and activities, from airport parking to theme parks and cinemas.
• Asda Allies Inclusion Networks to help colleagues be included and celebrate differences.
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave and support for those doing fertility treatments.

• We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be proud to be Asda and proud to be themselves.