Senior Marketing Executive

Senior Marketing Executive

Full-time, Permanent

Hybrid role – mainly working from home, with occasional travel (around 1–2 times a month) for team days in Bristol or London.

As an integral member of the Bupa Dental Care Marketing team, the Senior Marketing Executive will support the development and delivery of annual marketing plans to drive business growth. You’ll help build and maintain a strong brand presence, planning and delivering campaigns across multiple channels.

This role requires someone who can manage multiple campaigns and projects, ensuring consistent brand messaging, positioning and effective execution across all marketing channels.

You’ll work closely with stakeholders across the Commercial team, including marketing and product teams, and more widely across Bupa Dental Care.

Our culture reflects our values of being brave, caring and responsible, creating an inclusive and supportive environment where everyone can grow.

Previous experience in a fast-paced service or retail environment is advantageous for supporting the needs of our 360+ dental practices.

• Support delivery of the annual marketing plan to drive business growth, with a focus on core products and treatments
• Manage end-to-end marketing campaigns (e.g. Open Days), from briefing through to delivery
• Lead the development of Mar Comms, working with stakeholders to ensure the brand, products and customer needs are reflected
• Work collaboratively with creative, digital and local marketing teams to deliver integrated activity aligned to business goals
• Evaluate campaign performance and recommend improvements and future opportunities
• Support Local Marketing Managers with artwork creation and provide guidance where needed
• Maintain and update campaign toolkits, best practice guides and the Marketing on Demand site
• Build relationships with internal stakeholders to support cross-functional projects and identify opportunities for up-sell and cross-sell activity
• Contribute to ad-hoc marketing and commercial projects, ensuring delivery to time and budget
• Ensure all marketing activity meets regulatory and ethical standards and reflects Bupa’s values

• Degree in Marketing, Business Administration or a related field
• Proven experience in a marketing and communications role, ideally within healthcare, insurance or other FCA-regulated service industries
• Experience managing multi-channel marketing campaigns end to end
• Strong experience working with creative, digital and media teams
• Strong stakeholder management across multiple business units
• Experience managing budgets and using resources effectively
• Strong communication and presentation skills, with the ability to influence
• Sound analytical and numerical skills to support commercial decision-making

• 25 days holiday, plus the option to buy more.
• Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course).
• Health Trust - our bespoke employee private healthcare plan, providing healthcare cover with no medical underwriting for colleagues and their families.
• Access to remote GP and nurse services, physiotherapy, and mental health support.
• My Healthcare Allowance, an annual allowance which is redeemable against a menu of Bupa healthcare products.
• Early access to your earned wages through Wagestream.
• Cycle to work scheme.

Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We are committed to ensuring you are treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.

Bupa Dental Care is an equal opportunities employer.