Digital Marketing Manager

Digital Marketing Manager

Hall & Woodhouse is the Dorset based brewer of the award-winning Badger ales and owner of over 170 high end pubs, restaurants and inns throughout the South of England. Founded in 1777, H & W is a family‑owned company that blends the best traditional values with a progressive and inclusive approach to business. We have a great opportunity for a career‑minded professional to fulfil a key role in our Hospitality Marketing team, reporting to the Head of Hospitality and Marketing – Managed Houses.

Your rewards as a Digital Marketing Manager at Hall & Woodhouse:

A wide and empowering remit, working on a legendary brand of pubs and beers:

• Up to £46k salary per annum based on your level of development in the role
• A comprehensive package of lifestyle benefits covering health, pension, wellbeing, drinks allowance and discounts
• Combination of working from home and from our brewery in Blandford, Dorset

The Digital Marketing Manager is responsible for the delivery of all digital marketing including websites, e‑CRM, SEO, paid digital advertising & social media. The candidate will have a strong background in hospitality marketing or a relatable industry with a key understanding & interest in digital channels.

• Maintain & develop our websites to be best in class
• Deliver key additional website projects as are needed
• Utilise the e‑CRM system to its fullest potential
• Grow covers & online bookings from paid activity
• Build best‑practice and insight‑led paid digital advertising, email, social media, and display advertising campaigns to drive covers
• Continue to find ways to grow & develop new audiences and increase our emailable database size
• Be the champion of marketing data and draw insights for the department from the e‑CRM system
• Act as chief liaison for the key digital agencies across web, social, e‑crm and any other digital agencies that we are engaged with
• Manage the ordering app, zonal loyalty scheme and voucher management systems and deliver on these as required
• Support the wider pubs marketing team and commercial umbrella team on any other marketing initiatives, campaigns or promotions as might be needed
• Monitor and report on digital guest journey insights using Google analytics with recommendations across Corporate and Managed websites to increase traffic and interaction
• Act as key point of contact across pubs and houses for PR support
• Lead team to deliver best in class guest comms and campaigns
• Liaise with Pubs Marketing Manager to agree termly support plans for Managed Houses and Business Partnerships

• Degree educated, and marketing qualifications a plus
• 5 years minimum experience in digital marketing with a good understanding of all platforms such as e‑CRM, google ppc, paid social and other outlets
• Hospitality experience preferred

Hall & Woodhouse is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re passionate about making an impact and thrive in a collaborative environment, we’d love to hear from you.