Media Strategist Job Dubai Dubai UAE/Dubai,Marketing / Advertising / PR

This marketing agency is hiring a commercially minded, hands‑on Media Strategist to own and scale paid campaigns across Google and Meta, while supporting expansion into new platforms.

As a UK‑headquartered business operating globally, strong professional English communication is essential.

You will take full ownership of assigned products, accountable for lead volume, CPA, quality, and margin performance. Reporting to the Head of Media, you’ll execute strategy while driving day‑to‑day optimisation and growth

This is a delivery‑focused role with clear commercial performance expectations — not a coordination position

Responsibilities

s:

Owns paid media strategy and execution for assigned produc
ts Builds, launches, and scales campaigns across Google Ads and Me
ta Manages performance against clear CPA, ROAS, and margin targe
ts Monitors campaigns daily and makes decisive optimisation chang
es Tests new creative approaches, audiences, bidding models, and landing page strategi
es Develops and iterates ad copy across Google and Meta, including RSA headline and description variants, Meta primary text and CTAs, and landing page messagi
ng Briefs creative assets with clear strategic rationale and systematically tests messaging hypotheses using performance data to inform future iteratio
ns Contributes to expansion into new platforms such as You Tube, Tik Tok, Native, and Programmatic where commercially justifi
ed Collaborates closely with Tech, Ops, and Content teams to improve lead quality and conversion efficien
cyUses data to generate insights by identifying trends, diagnosing issues, and proposing clear action pla
ns Leverages generative AI tools to research products and markets, generate insights, and analyse campaign data to identify efficiency gains and commercial opportuniti
es Provides structured and concise performance reporting to the Head of Med

Qualifications

ns:

Has 3–7 years of experience managing paid media campaigns, with strong hands‑on expertise in Google Ads and Meta (5+ years preferr
ed)
Demonstrates proven experience running lead generation campaigns with clear commercial accountabil
ityHas a strong track record of working against strict CPA and performance targ
ets Possesses strong analytical capability and is comfortable working with performance data on a daily ba
sis Demonstrates strong commercial awareness, with a clear understanding that success is measured by profitability and scalability rather than traffic al
one Brings experience across additional platforms such as Bing, You Tube, Native, Tik Tok, and similar channels, which is considered advantage
ousHas experience marketing within regulated sectors such as financial services, insurance, legal, or healthcare; familiarity with FCA advertising standards or equivalent is highly advantage
ous Actively uses generative AI tools such as Claude, ChatGPT, or equivalent platforms as part of daily workflow, including copy generation, creative briefing, performance analysis, and report
ing Demonstrates exceptional written and spoken English fluency at a business and client-ready le
velHas experience marketing products within the UK or other native English-speaking markets, which is considered highly advantage
ous Exhibits a high-ownership mentality and thrives in a results‑driven environm
entIs most likely currently based in Dubai, although exceptional candidates requiring relocation support may also be conside

What the company offers

ers:

Offers a competitive salary alongside a monthly performance-based bonus structure typically valued at approximately 15% of gross sa
lary Provides clear performance accountability with strong opportunities for career progres
sion Enables direct involvement in strategic decision‑making across multiple verticals, supported by a short reporting line and genuine commercial ownership of accounts from day
one Presents a high-impact, high‑autonomy role within a growing media
team Supports a flexible working culture, including remote working where appropr
iate Offers the opportunity to work within a business actively investing in innovation and AI-enabled marke

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