Executive/Senior Executive, Marketing
Remote / Online - Candidates ideally in
Singapore
Listed on 2026-06-15
Singapore
Listing for:
hyperscal solutions pte. ltd.
Full Time, Remote/Work from Home
position Listed on 2026-06-15
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Social Media Marketing, Marketing Manager
Job Description & How to Apply Below
Senior Executive, Marketing
The Senior Executive, Marketing is responsible for executing lead generation and marketing campaigns that support student recruitment and business growth. The role implements digital and offline initiatives and works closely with sales and internal stakeholders to support recruitment objectives. The role monitors campaign performance and identifies opportunities to optimise marketing effectiveness, lead quality, and conversion outcomes.
Key Responsibilities- Implement and manage lead generation campaigns across digital marketing platforms, including Meta, to support student recruitment objectives.
- Adopt a data‑driven approach to monitor, analyse and report on campaign performance, identifying opportunities to optimise lead quality, conversion rates and marketing effectiveness.
- Design, create and deploy electronic direct mailers (eDMs) through Salesforce Marketing Cloud to support lead nurturing and recruitment campaigns.
- Work closely with internal and external designers to develop marketing creatives and campaign assets that support lead generation objectives.
- Ensure all marketing content, webpages, brochures and promotional materials are accurate, up‑to‑date and aligned with institutional guidelines.
- Ensure programme and module information published across marketing channels remains accurate and current.
- Coordinate and manage student testimonial initiatives, including arranging photoshoots, liaising with Corporate Communications, obtaining approvals from participants and securing internal approvals.
- Support video production activities, including coordinating venue bookings, vendors and filming logistics.
- Organise and coordinate marketing and recruitment events such as university fairs and information sessions.
- Track and monitor marketing expenditure to ensure spending remains within approved budgets.
- Prepare campaign performance reports, presentations and updates as required.
- Coordinate with internal stakeholders, including Corporate Communications & Regulations and Quality & Compliance, to obtain timely approvals for marketing materials and communications.
- Liaise and coordinate with external vendors to ensure marketing deliverables are executed and delivered on schedule in accordance with campaign requirements.
- Ensure compliance of marketing and communication materials with SSG regulatory guidelines for assigned portfolios.
- Undertake ad hoc projects and responsibilities as assigned to support the institution's marketing and student recruitment objectives.
- Respond promptly for urgent marketing requests and content updates, ensuring responsiveness to changing business and campaign requirements.
- Bachelor's degree in Events Management, Marketing, Communications or a related field
- Minimum 1–2 years of experience in integrated marketing, including online marketing experience
- Experience with digital ad platforms such as Meta ads, Google ads and Tik Tok ads
- Experience with content production, including creating materials and multimedia assets
- Strong project management abilities with attention to detail
- Attention to detail with an aptitude for problem‑solving and the ability to perform under pressure
- Excellent communication and interpersonal skills to manage diverse stakeholder relationships
- Exceptional organisational and time‑management skills, with the ability to multitask and meet tight deadlines
- Highly motivated, resourceful and results‑oriented team player
- English – spoken and written
- Microsoft Office
- Experience with Salesforce, Google Analytics
- Proficiency in Business Mandarin preferred, as the role will involve reviewing marketing collateral in Chinese
- Knowledge of video production and basic design tools (Canva, Adobe Creative Suite)
- Working Hours:
Monday to Friday, 9am to 6pm. - Work Arrangements:
Hybrid (blend of in‑office and remote work) - Location:
Wilkie Edge
Position Requirements
10+ Years
work experience
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