Senior Manager, Product Marketing

Senior Product Marketing Manager – Dash  We're looking for a Senior Product Marketing Manager to own and lead product marketing s highly visible, strategic role defines positioning, messaging, and value-driven narratives that fuel all go-to-market teams. Reporting to the EVP of Marketing, you will ensure Dash’s products – both new and existing – are clearly differentiated, resonate with the market, and drive adoption and growth.
Opportunity to lead product marketing at a fast-growing company with an industry-leading platform, collaborating in a highly innovative environment with high-calibre teammates.
Responsibilities   Own Dash’s positioning, messaging, and narratives to ensure clear differentiation and market resonance.
Build and maintain a value-first messaging framework that equips Sales, Marketing, and Customer Success.
Partner with Sales and Enablement to deliver compelling stories, battle cards, and field-ready messaging.
Drive launch readiness: clear narrative, audience, enablement, and measurable success criteria for every release.
Lead ongoing competitive and market analysis to inform strategy and ensure differentiation.
Define and track product marketing KPIs, using data and insights to measure and refine impact.
Partner with Product on roadmap alignment and product-market fit decisions.
Lead and develop the Product Marketing team, setting the standard for PMM excellence ablish scalable programs, processes, and best practices that raise the bar for go-to-market execution.
Qualifications   7+ years total experience in marketing, product marketing, or related fields.
3–5 years of experience specifically in B2B SaaS product marketing.
Proven track record in developing positioning, messaging, and GTM strategies that drive adoption and growth.
Strong experience with competitive analysis and market research.
Ability to translate technical capabilities into compelling, value-based narratives.
Excellent communication and storytelling skills, with the ability to influence across the organization.
Experience working closely with Product teams and understanding product development life cycles.
Nice to Have   Experience in social media, martech, or creator economy SaaS.
Background in building product marketing functions from the ground up.
Benefits   Health and dental benefits for you and your family.
Vacation, personal days, and sick time.
RRSP/401k matching.
Annual mental health benefit.
Quarterly wellness benefit.
Donation matching program.
Parental leave top-up plan.
Work-from-home benefit.
Flexible working hours and location.
Departmental and team-wide bonding activities.

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