In-store Communications Planner

Job Description

CPM have an exciting opportunity for a marketing executive to work on behalf of Asda. As an In‑Store Communications Planner working in the marketing function, you will manage end‑to‑end the delivery of impactful in‑store communications for Asda, with purposeful messaging, to critical path, on budget & fit for the Asda customer. Salary up to £35k depending on experience, this is a full‑time role, with some flex for home working.

Ideal location:
Leeds, United Kingdom, LS2.

This is a great opportunity to be involved in all steps of the process, from project management and initial design through to effective implementation  In‑Store Communications team create and execute compelling customer communication across all store formats, driving basket spend, engaging customers and adding shopper satisfaction. Excellent communication skills are essential for this role along with experience working with design and print agencies and/or having experience in a similar marketing role.

• Manage the delivery of in‑store communications which supports the strategic objectives of the Commercial Business Unit and is in line with the Asda Brand and in‑store comms principles.
• Support the Business Partner to understand category strategy, target customers and lead the development of appropriate in‑store communications in line with Asda Brand and in‑store comms principles.
• Be responsible for critical path management across all stakeholders, to ensure activity lands right first time.
• Accountable for writing artwork & print briefs for our agencies to ensure the brief is delivered with minimum amends, in the most cost‑efficient way, whilst maintaining & managing agency relationships & processes.
• Adherence to the in‑store communications approval process with relevant stakeholders – particularly ensuring sign‑off is sought from Legal team as required.
• Develop a thorough understanding of the ASDA in‑store communications toolkit, principles and brand guidelines – ensuring in‑store communications are developed in line with these and land right first time.
• Accountable for the communications package to Retail – including element tables, briefing packs etc. – to encourage right first‑time implementation in‑store.
• Analysing competitor activity, building a knowledge bank that will enable you to effectively plan and design future in‑store comms.
• Coach & support the POS Co‑Ordinator with workload management, prioritisation & development.

• Customer Design & In‑House Studio
• Commercial Business Units
• Customer Proposition & Planning
• Retail Leadership Teams
• Commercial Operations
• Legal
• Multiple agency partners

• End‑to‑end project management skills
• Critical path & time management
• Attention to detail & an eye for creative
• Strong verbal & written communication skills
• Strong admin & organisation skills
• Understand the competitor set & best in class retailers
• Build relationships with a wide variety of internal & external stakeholders
• Self‑motivation & being a team player

If you have a proven track‑record in in‑store communications or have relevant marketing project management experience, this marketing executive role could be the one for you!

CPM is Gold Investor in People accredited and an equal opportunities employer.