Brand Marketing Lead

Building a brand takes more than a great campaign. It takes someone who knows how to connect strategy, creativity, and execution into work that people actually remember.

Smart, Savvy + Associates is pleased to partner with VGH & UBC Hospital Foundation in their search for a Brand Marketing Lead.

This is a newly created role within the Foundation's Marketing & Brand Engagement team and an opportunity to help shape the future of one of BC's most important charitable brands. Reporting to the Director, Marketing & Brand Engagement, you'll lead integrated marketing campaigns, drive brand awareness initiatives, and help bring the Foundation's bold vision for the VGH+ brand to life.

The Foundation has ambitious goals for growth and visibility across British Columbia. As Brand Marketing Lead, you'll develop go-to-market strategies, lead campaign planning and execution, and partner with an in-house team of content, creative, PR, and communications specialists to bring integrated campaigns to life.

This role is ideal for a strategic marketer who enjoys building plans, bringing people together around a common goal, and rolling up their sleeves to make great work happen.

• Develop and execute integrated marketing campaigns that support brand awareness, engagement, fundraising, and organizational priorities
• Lead go-to-market planning for major initiatives, campaigns, and announcements
• Build campaign strategies that connect audience insights, business objectives, and measurable outcomes
• Ensure marketing initiatives are delivered on time, on budget, and aligned with Foundation goals

• Help advance the Foundation's brand strategy and positioning across British Columbia
• Identify opportunities to increase awareness and engagement beyond Metro Vancouver
• Support the continued growth and evolution of the VGH+ brand
• Ensure consistency across campaigns, channels, and audience touchpoints

• Establish campaign KPIs and performance frameworks
• Monitor results and translate insights into recommendations and action plans
• Use data and audience insights to inform future strategy

• Work closely with colleagues across fundraising, communications, content, creative, and leadership teams
• Build strong partnerships with internal stakeholders to align priorities and resources
• Support annual marketing planning and budgeting activities

• Provide leadership, coaching, and mentorship to marketing team members
• Foster a collaborative, creative, and high-performing team culture
• Help establish priorities, processes, and ways of working that support long-term success

• 8-10 years of progressive marketing experience with a strong foundation in brand and campaign marketing
• Experience developing and executing integrated marketing campaigns from strategy through execution
• Strong understanding of brand building, audience engagement, and go-to-market planning
• Experience managing projects involving multiple stakeholders, timelines, and priorities
• Comfort using performance metrics and campaign data to evaluate success and guide decision-making
• Previous people leadership experience, whether through direct management, mentorship, or project leadership
• Excellent communication and relationship-building skills
• A proactive, solutions-oriented mindset and willingness to roll up your sleeves when needed

• Experience working with agencies, media partners, or external vendors
• Experience in nonprofit, healthcare, sports, entertainment, or purpose-driven organizations
• Familiarity with regional marketing initiatives across BC

• $106,100–$119,300 base salary
• Annual bonus target of 3%
• 100% employer-paid benefits
• Pension plan after 3 months
• 4 weeks vacation
• Hybrid work environment (50% in office)
• Two remote-work periods per year of up to two weeks each
• $1,500 mental wellness benefit
• Additional health spending account and wellness benefits
• Vancouver, BC

If you're excited by the opportunity to help grow an iconic BC brand, lead meaningful campaigns, and contribute to the future of health…