Managed Marketing Specialist

Job Description

Managed Marketing Specialist – Full‑time, remote position at Club Caddie.

As a Managed Marketing & Email/SMS Specialist, you will help golf course and simulator clients achieve marketing goals through creative strategy, technical execution, and client training. You’ll manage tailored marketing campaigns across email, SMS, social media, and digital channels, support client onboarding and optimization of Club Caddie Marketing (Campaign Monitor), and analyze performance data to drive continuous improvement.

Salary range: $65,000 – $75,000.

Club Caddie is a fast‑growing company in the golf industry. We design simple software solutions that let golf business owners focus on providing unforgettable experiences.

We operate at full throttle in a collaborative team, empowering smart risks and innovative solutions to better our customers.

Managed Marketing Responsibilities:

• Collaborate with golf course operators to understand marketing goals, target audience, and communication needs.
• Develop comprehensive marketing strategies and plans aligned with client objectives.
• Conduct monthly review meetings with clients to discuss performance, optimize campaigns, and plan upcoming events.
• Create compelling, on‑brand content for email, SMS, social media, and digital campaigns that drive engagement and revenue.
• Oversee and coordinate the execution of integrated marketing campaigns across multiple channels.
• Use marketing automation tools to segment audiences, personalize communications, and automate workflows.
• Monitor and analyze campaign performance, track key metrics, and provide regular reports and insights.
• Foster strong relationships with client golf courses, serving as a trusted marketing advisor.
• Contribute to the continuous development and improvement of Club Caddie’s managed marketing service offerings.

Email & SMS Marketing (Campaign Monitor) Responsibilities:

• Conduct live virtual training sessions for clients on Club Caddie Marketing, supporting onboarding, adoption, and advanced feature utilization.
• Assist clients with account setup, audience segmentation, template design, and automated journeys.
• Monitor account performance, including deliverability, engagement rates, and contact growth, and flag optimization opportunities.
• Develop educational resources such as onboarding guides, FAQs, and short tutorial videos to improve client self‑sufficiency.
• Create and customize branded email templates for new clients and design marketing materials to aid contact list growth.
• Support onboarding and training for SMS clients, including opt‑in growth strategies and subscriber management best practices.
• Track and maintain subscriber counts to ensure accurate billing and reporting.
• Collaborate with internal teams to align Campaign Monitor initiatives with broader Managed Marketing and client success goals.

• Improved client capacity and execution bandwidth across services.
• Consistent client touchpoints and faster turnaround times for campaigns and training.
• Higher retention and strengthened relationships, improving renewal rates.
• Revenue growth facilitating continued onboarding of new clients.

Complete in‑depth training on Club Caddie’s software platform and marketing tools; manage multiple projects simultaneously; demonstrate excellent communication, writing, and presentation skills; maintain a proactive, solution‑oriented mindset.

• Dedicated, action‑oriented, customer‑focused, and quick to learn.
• Strategic thinker who translates client goals into marketing action.
• Effective listener and communicator who builds relationships and suggests bold ideas.
• Thrives in a fast‑paced, team‑oriented environment that values continuous learning and innovation.

• Bachelor’s degree in marketing, business administration, or related field.
• 2+ years of experience managing marketing campaigns, preferably within golf, hospitality, or technology industry.
• Proven track record of developing and executing successful, multi‑channel marketing strategies.
• Strong knowledge of email and SMS marketing platforms (Campaign Monitor experience preferred).
• Understanding of golf industry, operations, and golfer engagement.
• Excellent written, visual, and verbal communication skills.
• Analytical mindset with ability to interpret campaign data and derive actionable insights.
• Strong organizational and project management skills, managing multiple clients and deadlines.
• Passion for marketing, client success, and the golf industry.

Salary range: $65,000 – $75,000. Full‑time remote, 37.5 weekly hours. Equal Opportunity Employer.