Global Marketing Director

About The Role

As we embark on an exciting phase of international expansion, we are looking for a Global Marketing Director to shape the narrative of our brand both in the UK and across the globe.

At Tropic, our business is built on heart, loyalty, and genuine relationships. We want to continue fostering these values as we grow, ensuring that every campaign and global initiative empowers people and makes a meaningful impact.

We’re looking for a highly creative, ideas-driven storyteller who not only understands the strategic and commercial side of global marketing but also embraces our mission of empowering communities and building lasting relationships. In a rapidly evolving world, you will have your finger on the pulse of the marketing industry, staying ahead of trends and bringing forward-thinking, innovative ideas to keep Tropic at the forefront.

• Creative Storytelling and Campaign Development:
  Lead the creation of innovative, standout marketing campaigns that set us apart in the beauty industry while fostering loyalty and genuine connections with our community. Your campaigns should reflect Tropic’s mission to empower people and create a positive impact.
• Stay Ahead of the Curve:
  Keep a close eye on emerging marketing trends, particularly around digital transformation and AI, ensuring Tropic remains ahead of the curve. Bring bold, forward-thinking ideas that ensure our campaigns are as innovative as they are impactful.
• Strategic Market Leadership:
  Understand the unique needs of different international markets (including the US, Europe, the Middle East, Africa, and Asia), and develop tailored go-to-market strategies that honour the heart and loyalty at the core of our brand, while integrating cutting‑edge marketing techniques and consumer insights.
• Team Leadership and Development:
  Build and lead a global marketing team that shares Tropic’s values of empowerment and relationship-driven success. Foster a team culture that prioritises genuine connections, continuous learning, and future-focused innovation.
• Collaboration with Internal Teams:
  Partner with our UK-based marketing team and cross‑functional colleagues (including product development and NPD teams) to ensure marketing efforts are fully integrated, authentic, and resonate with Tropic’s values.
• Global Rollout and Commercial Understanding:
  Ensure that campaigns are not only creative but also commercially viable. You’ll understand the financial and logistical aspects of global marketing and make data‑driven decisions to maximise impact and ROI.

• Proven experience in global marketing, ideally within the beauty or lifestyle industry.
• A blend of creativity and strategic thinking, with a strong portfolio of innovative campaigns.
• Experience with direct sales and D2C markets, and the ability to integrate this model into global marketing strategy. Knowledge of the UK direct sales landscape is a plus.
• Deep understanding of international markets and the ability to adapt strategies accordingly.
• Strong collaboration skills to work effectively with diverse teams and stakeholders.
• Commercial acumen to ensure campaigns align with business objectives and deliver measurable results.
• A forward-thinking approach, with curiosity and excitement about emerging marketing trends and technologies.

• Employment Type:
  
  This role is offered full-time, Monday to Friday, 9am to 5pm.
• Location:
  
  Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon.
• Hybrid Working:
  Enjoy a blend of office and remote working with a minimum of 3 days in the office.
• Salary:
  Competitive.
• Benefits:
  Hybrid working, up to 33 days’ holiday, enhanced family leave, private medical insurance, Medicash plan, life insurance, EAP through the Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, cycle to work and electric car schemes, free breakfast bar, dog-friendly HQ with a chill zone and pool table, on‑site parking, regular social events, and plenty of well‑being treats throughout the year.
• Opportunities for international travel and professional growth.

Our team is diverse, and we cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process. Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic.