Marketing Strategy Lead — Brand, Digital & Engagement

Marketing Manager

Location:

Office based (with remote working as agreed) + travel across Hertfordshire, Buckinghamshire, London & wider regions as required.

Hours:

Full Time or Part Time | 40 hours per week (or part time equivalent)

Salary:
Between 40k and 45k per annum, DOE, paid monthly | 28 days annual leave, including Bank Holidays

Abacus Care & Support is a growing Supported Living provider, working alongside adults with learning disabilities, autism, mental health conditions, behaviours that may be deemed challenging, and a range of diagnoses and presentations.

We're looking for a dynamic and creative Marketing Manager to lead the delivery of the company's marketing, communications and engagement strategy. The Marketing Manager will be responsible for planning, coordinating and evaluating marketing activity that strengthens the organisation's reputation, supports occupancy and partnerships, and ensures consistent and high-quality communication across all channels.

The role has been created to strengthen the organisation's ability to deliver consistent content production, coordinated campaigns, tender and award positioning, and effective communication with commissioners, partners and the wider community.

This role combines strategic planning with hands‑on delivery, overseeing brand development, digital presence, content creation, marketing CRM activity and external reputation management. The Marketing Manager will ensure that marketing processes are organised, measurable and aligned with organisational priorities. They will manage the marketing function, including supporting and developing the Marketing Assistant, and will work closely with colleagues across the organisation including Referrals & Partnerships, Operations, and Leadership to ensure marketing activity supports service development, referrals and engagement.

• Significant experience in marketing, communications, digital marketing or a related field.
• Experience developing and delivering marketing strategies, campaigns or communications plans.
• Strong content creation and storytelling skills across digital, social and written formats.
• Experience managing or overseeing social media channels such as Instagram and Linked In.
• Experience using design platforms such as Canva or similar tools to develop marketing assets.
• Experience using marketing CRM systems (such as Brevo, Mailchimp or similar) for communications and audience engagement.
• Ability to analyse marketing performance metrics and use insights to improve activity and engagement.

Join Abacus Care & Support and help shape a service that empowers people to live fulfilling, independent lives