Assistant Brand Manager

Help shape the voice of some of the UK’s most loved household brands. If you’re passionate about marketing and ready to make a real impact, this is your opportunity to grow your career with purpose.

We are looking for an Assistant Brand Manager – Consumer Tissue to join our Brand Marketing team. In this role, you will support the delivery of marketing activity across our leading tissue brands—
Plenty, Cushelle and Velvet
—playing a key part in driving brand growth and consumer engagement.

You’ll be responsible for day‑to‑day campaign execution, ensuring activity is delivered effectively against agreed objectives and KPIs. This is a full‑time, hybrid role
, with 3 days in our Didsbury office and up to 2 days working from home
.

• Support the Senior Brand Manager in delivering ATL and BTL marketing plans in line with global strategy
• Build strong relationships with internal teams, global stakeholders, agencies and retail partners
• Partner with cross‑functional teams to support brand strategy, product launches and media activity
• Plan and execute integrated marketing campaigns, with a strong focus on digital and social channels
• Manage external agencies (media, PR, digital), including briefing, creative development, performance tracking and reporting
• Own and deliver social media content for Plenty and Cushelle, managing content calendars and performance
• Ensure brand content and assets are optimised for retailer platforms
• Support the management and development of brand websites in collaboration with internal digital teams
• Work with internal teams to enhance ratings and reviews and support DTC activity
• Support PR campaigns and broader brand initiatives
• Manage allocated budgets, including tracking spend, raising POs and reconciling monthly costs
• Analyse market, consumer and performance data to inform decision‑making and track KPIs
• Support product development, including packaging updates and regulatory changes
• Coordinate artwork development, including copy, approvals and timelines
• Provide day‑to‑day administrative support to the brand team

• Experience working within a marketing environment – multi‑discipline is a distinct advantage (Digital, TV etc)
• FMCG experience is beneficial
• Strong organisational skills and attention to detail
• The ability to manage multiple priorities in a fast‑paced environment
• A collaborative mindset, with experience working cross‑functionally
• Confidence in managing projects and delivering to deadlines
• Strong communication and presentation skills
• Analytical thinking and the ability to interpret data and draw insights
• Confidence using tools such as Excel and Power Point
• A proactive, positive “can‑do” attitude

A degree in business or marketing is helpful, but we value skills, potential and mindset just as much.

You’ll also be part of a collaborative, ambitious and supportive marketing team that encourages growth, creativity and continuous development.

Our purpose, Breaking Barriers to Well‑Being, provides meaning to everything we do. Join us to improve well‑being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us

Application End Date:
23 Jun 2026

Job

Requisition :
Essity
262531

#Essity-UK #Hybrid