Marketing Manager

About Codal

Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data‑driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics and artificial intelligence.

We're looking for a hands‑on, commercially minded marketer to own growth activity across the UK. This individual‑contributor role reports to the Global Head of Marketing and has clear ownership of the UK region, running campaigns, supporting partner‑led pipelines and improving performance over time. The position is not a pure strategy or coordination role; it requires taking ownership, getting things live, learning what works and improving it over time.

• Execute UK‑focused campaign activity aligned to global GTM priorities
• Contribute to how we position Codal in the UK market, including messaging, offers and channel mix
• Identify gaps in current UK activity and bring ideas forward
• Localise campaigns and messaging for UK audiences

• Act as the primary UK marketing contact for partners including Shopify, Big Commerce and others
• Plan and execute co‑marketing campaigns, events and content with UK partners
• Leverage US partner activity and relationships to support UK growth
• Identify opportunities to expand partner‑led pipeline in the region

• Support launch and UK go‑to‑market for Codal's CRO and Technical SEO services
• Develop and execute campaigns that build awareness and generate pipeline for these service lines
• Work with sales and leadership to shape positioning, messaging and offers for UK buyers
• Identify the right channels, partners and audiences to reach in‑market

• Plan and run UK‑based events, dinners and trade show activity
• Own follow‑up and conversion from events, not just attendance
• Ensure event activity connects back to pipeline

• Execute campaigns across email, paid, content and partner channels
• Set up and track campaigns correctly in Hub Spot, including tagging, UTMs, naming conventions and list management
• Follow through on lead nurture and campaign follow‑up

• 6+ years in B2B marketing, ideally in digital services, agency or consultancy
• Comfortable operating across campaigns, partners, events and optimisation, not just one specialism
• Strong understanding of how marketing contributes to pipeline and revenue
• Experience with Hub Spot (or equivalent MAP) and comfortable in Salesforce for pipeline visibility
• Experience with partner or co‑marketing campaigns
• Familiarity with Shopify, Big Commerce or similar eCommerce ecosystems is a strong plus
• Strong copywriting across emails, landing pages and campaign messaging
• Commercial mindset: focused on outcomes, not just activity
• Able to operate independently and take ownership of the region
• Comfortable working in a fast‑moving, collaborative environment

• Contribution to UK‑influenced pipeline
• Growth of partner‑led pipeline and activity in the UK
• Improvement in campaign and website performance over time
• Quality and follow‑through of UK campaign and event execution
• Contribution to building a more consistent UK GTM approach

• UK‑based (Lincoln office or remote based out of London)
• Reporting into the Global Head of Marketing
• Not a people management role; you'll work closely with a wider team of marketers, designers and the revenue team including sales, partnerships and leadership

Pay range: £50,000 GBP – £55,000 GBP

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren’t limited to a candidate’s experience and skills relative to the scope and responsibilities of the position.

Note:

Codal only communicates with candidates through official  email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams.

At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.