Marketing Manager - Versori Remote, United Kingdom - Marketing

What You'll Do

As our Marketing Manager for Versori by Avalara, you will own the end-to-end marketing motion for one of Avalara's most exciting growth products — an AI-native integration platform that compresses months of integration work into days. You will report to the Director of Sales – Versori and work closely with the broader Avalara marketing organization to build brand awareness, generate pipelines, and tell the Versori story through compelling content, events, and targeted campaigns.

#LI-Hybrid

Every day you will be building and executing the marketing programs that put Versori in front of the right buyers at the right time. Your work will span:

• Case Studies & Customer Stories
  — Interview customers (including enterprise accounts such as Walmart, Syspro, and J&J Fulfillment), write and produce compelling case studies that demonstrate measurable ROI, and manage the approval and publication process end to end.
• Events & Field Marketing
  — Plan, coordinate, and execute Versori's presence at industry events (e.g., Shoptalk, ERPand retail tech conferences), including booth logistics, speaker submissions, pre- and post-event campaigns, and social amplification.
• Account-Based Marketing (ABM)— Build and run targeted ABM programs for priority accounts in retail, ERP, hospitality, and SaaS verticals; work with Sales to align on target account lists, personalize outreach, and track pipeline influence.
• Social & Paid Advertising
  — Own Versori's social media presence (Linked In primary), write and schedule organic content, manage paid social ad campaigns, and report on performance metrics including reach, engagement, and lead volume.
• Workflow & Project Management
  — Organize and maintain the marketing calendar, manage agency and freelancer relationships, track campaign deliverables in project management tools, and ensure cross-functional alignment between Sales, Product, and the Avalara central marketing team.
• Content & Collateral
  — Develop sales enablement assets, one-pagers, email sequences, and landing page copy that support the full buyer journey from awareness through to closed-won.
• Agentic SDR Programs
  — Design and manage AI-powered SDR workflows to drive inbound and outbound lead flow; work with Sales to configure, test, and optimize agentic outreach sequences, ensuring quality lead handoff and measurable pipeline contribution.

• You have produced B2B case studies and customer success stories from scratch — you know how to get a customer to say yes, conduct the interview, and turn it into content that converts.
• You have planned and executed field marketing or event programmes, including logistics, vendor management, and post-event follow-up, for a SaaS or technology company.
• You have run ABM campaigns using tools such as Hub Spot, 6sense, Demand base, or similar, and you can demonstrate pipeline influence as a result.
• You have managed paid social campaigns on Linked In (and ideally Meta or Google) — you understand targeting, creative testing, and budget optimization.
• You are comfortable owning a marketing calendar and keeping multiple work streams moving simultaneously without dropping the ball — you use project management tools (Asana, Notion, , or similar) to stay organized and keep stakeholders informed.
• You can write clearly and compellingly for a technical and commercial audience — you do not need an engineer to translate the product for you.

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.