Senior Marketing Executive Job Singapore,Marketing / Advertising / PR

The Senior Executive, Marketing is responsible for executing lead generation and marketing campaigns that support student recruitment and business growth. The role implements digital and offline initiatives and works closely with sales and internal stakeholders to support recruitment objectives. The role monitors campaign performance and identifies opportunities to optimise marketing effectiveness, lead quality, and conversion outcomes.

Key Responsibilities

Implement and manage lead generation campaigns across digital marketing platforms, including Meta, to support student recruitment objectives.
Adopt a data-driven approach to monitor, analyse, and report on campaign performance, identifying opportunities to optimise lead quality, conversion rates, and marketing effectiveness.
Design, create, and deploy electronic direct mailers (eDMs) through Salesforce Marketing Cloud to support lead nurturing and recruitment campaigns.
Work closely with internal and external designers to develop marketing creatives and campaign assets that support lead generation objectives.
Ensure all marketing content, webpages, brochures, and promotional materials are accurate, up-to-date, and aligned with institutional guidelines.
Ensure programme and module information published across marketing channels remains accurate and current.
Coordinate and manage student testimonial initiatives, including arranging photoshoots, liaising with Corporate Communications on testimonial, obtaining approvals from participants, and securing internal approvals.
Support video production activities, including coordinating venue bookings, vendors, and filming logistics.
Organise and coordinate marketing and recruitment events, such as university fairs and information sessions.
Track and monitor marketing expenditure to ensure spending remains within approved budgets.
Prepare campaign performance reports, presentations, and updates as required.

Stakeholder Coordination

Coordinate with internal stakeholders, including Corporate Communications & Regulations and Quality & Compliance, to obtain timely approvals for marketing materials and communications.
Liaise and coordinate with external vendors to ensure marketing deliverables are executed and delivered on schedule in accordance with campaign requirements.

Risk Management and Compliance

Ensure compliance of marketing and communication materials with SSG regulatory guidelines for assigned portfolios.

Support any other tasks as assigned by Supervisor or Head of Department

Undertake ad hoc projects and responsibilities as assigned to support the institution’s marketing and student recruitment objectives.
Respond promptly for urgent marketing requests and content updates, ensuring responsiveness to changing business and campaign requirements.

Qualifications

Bachelor’s degree in Events Management, Marketing, Communications, or a related field
Minimum 1 - 2 years of experience in integrated marketing, online marketing experience
Experience with digital ad platforms such as Meta ads, Google ads and Tik Tok ads.
Experience with content production, including creating materials and multimedia assets
Strong project management abilities with attention to detail
Attention to detail with an aptitude for problem-solving and the ability to perform under pressure
Excellent communication and interpersonal skills to manage diverse stakeholder relationships
Exceptional organisational and time-management skills, with the ability to multitask and meet tight deadlines
Highly motivated, resourceful and results-oriented team player
English – spoken and written
Microsoft Office
Experience with Salesforce, Google Analytics
Due to the nature of the role, which will involve developing and reviewing marketing collateral in Chinese, proficiency in Business Mandarin will be preferred.
Knowledge of video production and basic design tools (Canva, Adobe Creative Suite)

Other Information

Working Hours:

Monday to Friday, 9am to 6pm.
Work Arrangements:
Hybrid (Blend of in-office and remote work)

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