Senior Manager, Product Marketing; Investments

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered  team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

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CIBC Asset Management is among the largest asset managers in Canada with over $200 billion in assets under management. CIBC Asset Management offers and supports a variety of investment products to meet the needs of investors in the Institutional, Mass, Mid and High Net Worth market segments. The successful candidate will build and lead the execution of data-informed product marketing strategies for CIBC Asset Management’s investment products, including mutual funds, ETFs, and managed solutions.

Reporting to the Director, Product Marketing, the Senior Manager, Product Marketing will be a critical partner across the entire business, working closely with Product, Global Distribution, and the rest of the Wealth Marketing team to bring the right value proposition, positioning, messaging, and channel strategies to life.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

• Product positioning and messaging. With a strong understanding of the investment industry, you will work closely with the product team to combine complex product information with expert storytelling to craft compelling positioning and messaging of our investment funds in the market.
• Product marketing go-to-market. Lead the creation, development, and execution of product marketing projects, including fund launches, product management changes, and opportunistic sales campaigns.
• Campaign development and execution. Integrate business goals and project objectives to lead and develop compelling marketing campaigns across owned and paid media, working with internal and external agencies and media partners.
• Relationship and stakeholder management. Partner with internal stakeholders to understand the business objectives and identify marketing opportunities based on insights, market research and other relevant data. You will build and maintain strong relationships at all levels of the organization.
• Measure impact. Establish measures of success for marketing campaigns and share progress, insights, and recommendations for optimizing results with other team members and leaders across the organization.

• You have a degree specialization in Marketing, Business or Commerce (CFA, CIM, CSC considered an asset)
• You can demonstrate 5+ years of industry-related marketing experience and have a proven track record of marketing of investment products (mutual funds, ETFs, managed solutions), and a deep working knowledge of asset classes and distribution channels. You have experience working with media, including advertising, sponsored content and PR and have working knowledge of Morningstar Direct, Seismic, Adobe and Microsoft Office
• Your influence makes a difference. You inspire outcomes by sharing your expertise. You are an exceptional communicator and presenter who can identify themes, build a creative narrative and secure buy-in from internal stakeholders. You are detail oriented with a strong understanding of investment industry regulations
• You act like an owner. You thrive when you're empowered to take initiative, go above and beyond, and deliver results. You have the ability to prioritize and deliver multiple tasks and projects effectively within a defined timeline. You can effectively manage agency scope of work, budgets, and invoicing
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather…