Senior Performance Marketing Manager

Position: Senior Performance Marketing Manager KOHO
Join KOHO as a Senior Performance Marketing Manager, leading the charge in user acquisition through creative campaigns and leveraging AI innovations for measurable growth. This remote position values community and work-life integration.

In this key position on the Performance team, you will play a crucial role in KOHO's growth strategy, taking initiative with paid media to solidify user engagement across Canada. Candidates should possess 5+ years in performance marketing, typically within high-growth environments, marrying creativity with actionable insights. Your efforts will enhance KOHO's commitment to developing financial solutions tailored for Canadians.

Key Responsibilities:

• Oversee user acquisition campaigns across multiple paid channels

• Build out strategies using CTV and programmatic advertising

• Innovate with AI-driven bid management and campaign adaptations

• Execute effective strategies for subscription user retention

• Track and present performance data innovatively

Requirements:

• Over 5 years of experience in performance marketing

• Extensive multi-channel campaign management experience

• Proficient in CTV and programmatic strategies

• Strong grasp of adtech infrastructure and marketing analytics

• Understanding of mobile app growth dynamics

Lead the way in creating impactful marketing strategies at KOHO, making financial services better for all Canadians.
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